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Director, Product Marketing
Amazon
New York, NY, United States
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DESCRIPTION
Audible, Inc. is the world’s largest seller and producer of spoken audio entertainment, information and educational programming. Since inventing and commercializing the first portable digital audio player in 1997, our focus on technological innovation and superior programming has earned us millions of subscribers around the world. We’re an Amazon subsidiary with a presence on three different continents, yet we maintain a startup vibe and small company feel. We offer more than 200,000 downloadable audiobooks, audio editions of periodicals, original programming, and an escalating array of listening products that enrich daily life for a growing population of people who want to be more productive, well-informed, and thoughtfully entertained.
The Audible for Institutions team is striving to work with a range of Institutions to fill the hearts, minds, and souls of their employees, customers, students, patients, servicemen/woman and more, with premium audio content. Through Audible for Institutions we will introduce millions of new listeners to our exceptional content, by helping business men and women grow professionally while balancing a busy schedule, students get more out of their education and hospital patients forget about their pain. We are seeking a Director of Product Marketing to drive the development of our voice, shape our messaging and evolve our go-to-market strategy.
This is a new team and a new role at Audible, allowing you a blank canvas and the opportunity to have a huge impact on our future success. You will have direct hands-on ownership as well as cross-functional coordination with global teams including Product, Sales, User Experience, Creative, and Technology. Our ideal candidate is an independent, entrepreneurial, passionate self-starter who will leverage their creativity, intellect, and passion to expand Audible's listener base across millions of new users.
Key Responsibilities:
• Drive overall marketing strategy - own branding, positioning, messaging and creative from prospecting phase to roll out.
• Synthesize market intelligence & customer insights to develop a deep understanding of our potential customers, who they are and what segments we serve. Craft & develop compelling audience-specific messaging for client industries.
• Work effectively across internal teams to distill key functionality and benefits into core product marketing messages.
• Drive messaging across all media (website, social, print, conferences, Amazon channels and more).
• Perform deep data driven analysis of businesses and business performance to surface actionable insights.
• Act as a thought-leader for outside of the box thinking, constantly uncovering new opportunities to grow acquisition and improve retention.
• Develop the strategy and manage the marketing implementation that drives product engagement. Proactively identify and resolve issues that may impair the organization’s ability to meet its goals. Manage the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders.
• Communicate marketing plans and strategy to senior leadership
• Work with the Product Management team to align on features
• Engage the creative team to develop creative assets and campaigns.
• Work with PR, Social Media and Customer Service to craft a press strategy and social media approach as well as inform customer service talking points.
• Partner with Finance, Analytics and Data Science to define and measure success.
BASIC QUALIFICATIONS
Qualifications:
• 7+ years of relevant work experience in marketing
• Customer obsession
• Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
• You must be excited to challenge and disrupt the status quo, and highly driven by the prospect of growing an innovative business within a game-changing company.
• You must be comfortable with and find opportunity in ambiguity
• Strong ability to collect and leverage customer insights to inform marketing strategy
• History of teamwork and willingness to roll up one’s sleeves to get the job done
• A bias for action for developing awesome marketing assets
• Ability to easily transition from high level strategic thinking to creative and detailed execution
• Superior oral and written communication skills
Benefits:
We have a comprehensive benefits package but here are some of the fun perks:
• Free catered lunch daily, breakfast on Mondays, all the snacks you can eat and Happy Hour on a Friday
• Free onsite gym and 25% fitness reimbursement
• Ruthless ping-pong tournaments and seasonal sports clubs - volleyball, basketball, soccer, etc.
• Endless company sponsored events
• Transit reimbursement, paid parking and shuttle service
• Tuition assistance
• Annual Amazon discount and much more...
Audible is an Equal Opportunity-Affirmative Action Employer-Minority/ Female/ Disability/ Vet