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Director, Product Marketing - Digital Engagement
Salesforce
San Francisco, CA, United States
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Director, Product Marketing - Digital Engagement - Salesforce.org
Everyone who wants to change the world should have the tools and technology to do so. Technology is the most powerful equalizer of our time, providing access to data, knowledge, and--above all--connections. Salesforce.org gets our technology in the hands of nonprofits and educators so they can connect with others and do more good. As a social enterprise, the more missions our technology supports, the more we invest back into technology and communities, creating an endless circle of good.
Salesforce.org - Marketing and Industry Strategies
Job Details
Director, Product Marketing - Digital Engagement - Salesforce.org
Nonprofit Industries Team
Position Summary
We are looking for a talented, self-directed, product marketer who will be responsible for providing a comprehensive view of the nonprofit digital engagement market, our customers, and driving product marketing strategies that deliver against customer needs. Candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories. The team is one where self-directed individuals thrive, and one where your vision for increasing the impact of technology in the social change sector can be realized. This role will focus on developing and executing launch, demand generation, sales enablement, and awareness product marketing strategies for our program management solutions for nonprofits. Our Product Marketers work cross-functionally to partner with every team within Salesforce.org but heavily with our strategic partners in sales, marketing, alliances, customer success and solution engineering. As to be expected in a startup-like environment, the scope of this position will evolve continuously. Comfort with ambiguity and flexibility is required.
Primary Responsibilities
• Partner with Salesforce.com and Salesforce.org Product Management to understand the product strategy. Translate product functionality and benefits into compelling marketing messages. Develop and execute creative go-to-market strategies.
• Build and execute product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets.
• Collaborate with Content, Campaigns, Digital and Field Marketing teams to define and drive innovative awareness and demand campaigns and events strategies to support business objectives and build pipe.
• Develop customer-facing materials that clearly articulate the value of our products. Deliver webinars, data sheets, solution guides, demo videos and other content for all funnel stages. Create visionary and compelling customer-facing presentations.
• Produce effective sales enablement materials, such as cheat sheets, FAQs, and competitive information, making it easy for Sales to understand product offerings and key positioning.
• Ensure Salesforce.org is viewed as thought leader in the nonprofit sector and help evangelize the value of our solutions.
• Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people)
• Track, measure and report against objectives.
Professional Experience Preferred
• 4+ years experience in product marketing in a high tech company
• Bachelor's degree or equivalent
• Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS and CRM
• Understanding of digital engagement market landscape with an emphasis on social media and digital advertising
• Top-notch messaging, positioning, and storytelling, with experience crafting compelling marketing content
• High energy, charismatic, innovative, creative
• Stellar public speaking skills
• Persuasive communicator to build momentum and buy-in from other teams
• Proven track record in performing well in a fast pace environment
• Organizational skills to effectively manage competing projects with tight deadlines
• Exceptional team player with proven ability to lead through influence
• MBA a plus (but we also love brilliant people who didn't go to business school)
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.