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Community Manager
Jones Lang LaSalle
Boston, MA, United States
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Community Manager
We are looking for an experienced, creative and innovative Community Manager to be based in JLL’s Seaport Place office and provide support for the complex’s growing community relations efforts. Working closely with JLL’s Group Manager and their clients internal marketing and asset management teams, this individual’s primary responsibility will be to act as the ultimate ambassador for Seaport Place – building and maintaining strong relationships with tenants, creating and managing the planning, programming and execution of an Activation Program that benefits the complex and surrounding community, and ultimately driving engagement, activation, business, loyalty and revenue for the complex. Responsibilities may also extend to another Boston-based property.
The ideal candidate will have excellent interpersonal skills, a professional demeanor, and a drive to activate the complex and better connect Seaport Place to the surrounding community. Strong knowledge of and a vested interested in Boston’s Seaport District, modes of transportation, social and cultural events, stores, restaurants, and general services is required.
This position requires friendly, flexible, working relationships with a wide variety of cross functional departments as well as many external vendors, contractors, community groups, businesses, and potentially city and government officials.
Primary Responsibilities
Tenant and Community Relations
• Build and maintain strong relationships with tenants, assuring all needs are recognized and requests are managed through the appropriate channels.
• Define an approach towards local market research. Apply findings towards community relations, programming and technology-focused initiatives.
• Seek out and create partnership opportunities beyond the complex which increase visibility, brand presence, and generate foot traffic.
• Support Seaport Place public relations initiatives, local area sponsorships and events, as needed.
• Establish and maintain clear channels of communication between all parties involved, including tenants, brokers, and outside consultants.
Programming/Events
• Create and manage a Seaport Place Activation program with ongoing events and promotions that are practical, motivating, and tailored to multiple market segments and tenants.
• Create a community relations calendar. Promote through the appropriate channels.
• Coordinate with tenants to proactively align programming to their priorities and planned marketing initiatives.
• Evolve and enhance the existing Seaport Place tenant amenity program.
• Provide end-to-end planning and support for all community relations initiatives, managing vendors as required and assuring a positive experience for all attendees.
Technology and Social Integration
• Evaluate and implement solutions to communicate more effectively.
• Support the development and implementation of a Seaport Place social media strategy.
◦ Support origination of content, as required, for all channels – may be required to oversee photo shoots in accordance with brand standards and budget allocation.
• Integrate social, tenant relations, community relations, and programming requirements into one cohesive approach.
Budget, Reporting and Analytics
• Establish and manage Seaport Place’s community relations budget, including tracking costs, measuring results and recommending adjustments based on changes in strategy and scope.
• Establish appropriate benchmarks and measure the success (KPI’s) of initiatives.
• Responsible for best practice sharing among community managers across the client’s global portfolio.
Education and Experience
• Bachelor’s degree in communications, business administration, marketing, or hospitality.
• 5-7 years of experience, ideally within real estate, client hospitality, or a related industry.
• Proficiency with MS Office (specifically Word, Excel and PowerPoint) and preferably Adobe Creative Suite (including Illustrator, InDesign and Photoshop).
• Experience launching and managing electronic communication systems/portals.
Required Job Knowledge and Skills
• Proven experience designing community and/or tenant activation programs.
• Proven experience communicating with all levels of leadership; exhibits recognizable, confident executive presence.
• Ability to manage complexity and achieve results amidst constantly shifting priorities.
• Strong organizational and follow through skills, with focus on attention to detail.
• Excellent customer service/interpersonal skills and demonstrated ability to work in teams to achieve results.
• Strong problem solving and resolution skills.
• Adeptness with graphic and visual content.
• Some evening and weekend hours may be required.
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