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Vice President, Digital Marketing
First Republic Bank
San Francisco, CA, United States
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Overview
The First Republic Digital Marketing team is focused on delivering digital and personal relevance to First Republic clients and prospects. The team oversees firstrepublic.com web properties, email marketing, campaign system management, client journeys and advertising.
The Vice President, Digital Marketing will lead the effort to assess current state and identify digital experiences that support key business goals and deliver extraordinary client service. The position will oversee digital presence and user experience across all digital touch points and platforms including: web properties, search, digital advertising, email marketing, digital signage and emerging platforms.
First Republic is an ultra-high-touch bank that provides extraordinary client service. We believe that one-on-one interactions build lasting relationships. We move quickly to serve our clients’ needs so that their financial transactions are handled with ease and efficiency. Client trust and security are paramount in our line of business. Ultimately, our goal is unsurpassed client satisfaction which will lead to personal referrals – our number one source of new business.
We recognize that our competitive advantage starts with our people and our culture. At First Republic, we work hard and move quickly as a very coordinated team. If you are looking for an opportunity to grow and contribute in a fun, fast-paced environment, First Republic is the place for you. We have exceptional people focused on providing extraordinary service.
Responsibilities
Responsibilities:
• Build a world-class digital marketing organization
• Assess current state, pain points, identify marketing technologies that support business goals as well as the First Republic brand and culture
• Work with the larger marketing team to support the execution of omni-channel, personalized programs targeted to specific consumer segments
• Lead innovation and advancement of the overall digital marketing agenda
• Manage client and prospect research and insights
• Work with data teams to effectively communicate and identify ways to integrate data into marketing practices
• Improve efficiencies
• Map client journeys and automation
• Lead and grow team
• Lead team to develop and execute on a comprehensive digital strategy and vision for the client digital experience
• Ownership of marketing technology platforms that support marketing automation, content management and collaborate with Digital
• Technologies for platform integrations
• Provide guidance on new digital technologies, collaborating with key partners and tools to bring innovation to digital activities.
• Oversee team to create standards of excellence to deploy the use and effectiveness of Marketo/Adobe Campaign.
• Develop global standards for data quality and ongoing measurement to ensure databases are able to be leveraged by marketing.
• Oversee management of external relationships with vendors necessary to achieve digital strategy.
Qualifications
Skills, Knowledge, & Abilities:
• Bachelor’s degree in a related field, including Marketing, Business, or Communications. MBA strongly preferred.
• 10+ years of experience leading and managing a Digital Marketing function or team at an organization with a mature marketing technology practice.
• Must have passion and deep understanding of the digital environment and evolving tools and platforms used to improve online presence. Able to translate trends into brand right business opportunities.
• Strong leadership qualities, candidate has proven characteristics that include:
• Encourages open discussion of ideas, no ego
• Decision maker, makes and delivers on commitments
• Curious, creative, “what if” approach
• Strong business acumen, ability to problem solve and execute
• Solid critical thinker with ability to anticipate outcomes and impacts
• Ability to lead AND motivate marketing professionals across all levels of development
• Intuitive and people-savvy, capable of understanding, navigating, and influencing in a complex organization. Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans.
• Experience working with and managing agency partners.
• Comfortable working with ambiguity and change in a fast paced environment.
• Highly organized and detail oriented.
• Proficient in marketing technology platforms including: analytics (Adobe, Google), campaign management/marketing automation (Marketo/Adobe Campaign), CMS (Sitecore), CRM, SEO
• Provide extraordinary service to our clients – business units, partners
Preferred:
• Experience within financial services or other highly regulated industry.
• Experience with a client-focused luxury brand.
Physical/Mental Requirements:
• The ability to learn and comprehend basic instructions; understand the meanings of words and respond effectively; and perform basic arithmetic accurately and quickly.
• Vision must be sufficient to read data reports, manuals and computer screens.
• Hearing must be sufficient to understand a conversation at a normal volume, including telephone calls and in person.
• Speech must be coherent to clearly convey or exchange information, including the giving and receiving of assignments and/or directions.
• Position involves sitting as well as walking or standing for brief periods of time.
• Must be able to travel as position requires.
• May be required to lift 25-50lbs.