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Senior Digital Marketing Analyst
OneMain Holdings
Wilmington, DE, United States
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As one of the nation's largest consumer finance organizations, OneMain serves more than 2 million customers with personal loans, automobile loans, and other credit-related products.
The senior digital marketing analyst will use database and statistical tools and quantitative analysis to support our ability to make responsible, profitable and compliant
decisions relative to digital marketing strategy.
Requirements:
This role will be centered on the analysis and testing of marketing strategies for all products across all digital channels to prospects as well as existing OneMain customers.
• Analyze data from multiple disparate sources around performance of digital channels, including affiliate network, search, display, social, e-mail and web testing.
• Use data to identify business opportunities and work with relevant teams to drive implementation.
• Assess and refine the omni-channel approach and interplay of online and offline marketing channels.
• Perform channel optimization in terms of pricing and competitive positioning in market.
• Communicate plans and results across the broader marketing and analytics teams.
• Perform trend analysis, maintain volume forecasts, and monitor efficiency and spend associated with digital channels.
• Partner across the marketing and analytics organization to make recommendations and propose solutions for efficient and profitable growth within acceptable credit targets.
• Maintain an environment of control and compliance.
Qualifications:
• 4+ years of experience in analytics.
• Strong knowledge of SQL or SAS.
• Bachelor’s Degree
• Excellent communication skills with the ability to translate complex data results to business stakeholders.
• The ability to thrive in a fast-paced, innovative and entrepreneurial environment; startup experience is a plus.
• Strong problem solving, project management and organizational skills.
• Proficient in MS Office (Excel w/ Pivot Tables, Word, PowerPoint, etc.).
• Experience with digital marketing (affiliate networks, SEM, SEO, display, social, email) a plus.
• Experience with data coding / and statistical software (R, Python) a plus.
• Experience in consumer financial services a plus
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OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.