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Marketing Strategy Manager
Mutual of Omaha
Blue Hill, NE, United States
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The Marketing Strategy Manager will work closely with partners across core businesses, customer insights, and marketing, to guide and inform business strategy and to identify, build and drive adjacent marketing strategy. Inputs into these strategies will rely heavily on external trends, internal business data, customer intelligence and insights and other information as applicable. This personal will also be responsible for leading the activation of both business and marketing strategy, using customer journey maps as a guide.
The ideal candidate will also utilize customer data to build communications plans in order to guide the targeting of the right customer in the right way with the right message. This individual will collaborate with our campaign and creative strategy and integrated marketing strategy teams to ensure consistent development and execution of work against identified strategies.
Essential for this role is the ability to analyze and connect disparate data and apply all available resources to produce clear, actionable solutions and recommendations for both the marketing team and the business; and to work collaboratively on the execution of those solutions and recommendations. We are looking for someone who is willing to roll up their sleeves and take action to implement strategy.
This role is currently an individual contributor role, but could include future team leadership responsibilities. This individual will work closely with the Market Intelligence Analyst(s) to help grow this capability for the organization; working with the Director of Marketing Strategy to guide their work on mining macro trends, secondary data and industry data to developing actionable insights that contribute to overall business and marketing strategy.
Essential Job Functions:
• Use customer segmentation to help inform business strategy.
• Be the voice of the customer in strategy conversations when building both business and marketing strategy.
• Listen, ask, prioritize and translate business situation(s), marketing goals and information into strategic marketing plans.
• Build strong, trusting relationships that go beyond the status quo and build hunger for bold, untested ideas.
• Collaborate with market intelligence team to use secondary data to develop actionable insights that inform strategy.
• Complete complex analyses using available secondary data, syndicated reports and databases.
• Proactively communicate and facilitate discussion to ensure that insights are considered in decision-making and planning.
• This position requires extensive or prolonged typing/keyboarding.
• This position requires sitting over 66% of the time.
Minimum Qualifications:
• Experience in building marketing strategy either at a marketing/advertising agency or in an internal role.
• Experience activating on strategy across an organization either in a consultant/vendor role, or in an internal role.
• Strong leadership and collaboration skills.
• Superior problem-solving and decision-making skills
• The ability to plan and strategize at a senior level.
• A persuasive and confident approach to creative projects.
• Excellent written and oral communication skills.
• Excellent team management capabilities.
• A keen attention to detail and budgetary restraints.
• The ability to plan and strategize.
• Abundant curiosity to continuously learn and apply that learning to the business.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST.
For all other inquiries, contact our HR Helpline at 1-800-365-1405.
Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer, Minorities/Female/Disabled/Veteran
To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.