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Marketing Assistant
Jones Lang LaSalle
Kailua Kona, HI, United States
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Marketing Assistant Role
SUMMARY
Serve as support for the Marketing Manager to ensure the JLL marketing philosophy (three platforms: Marketing for Leasing, Marketing for Sales, Marketing for Additional Revenue), tools and core practices are effectively implemented to provide superior client service for maximum client satisfaction.
ESSENTIAL FUNCTIONS
MARKETING STRATEGY DEVELOPMENT
Assist in developing and implementing the entire marketing program for the retail property based on the strategic goals.
MARKETING STRATEGY IMPLEMENTATION
Assist in coordinating special events and programs to support merchandising efforts to the level necessary as outlined in the strategic plan; work with retailers to involve them as appropriate
Assist in maintaining and implementing the center’s digital media programs and web site (as applicable)Work with the Marketing Manager to identify sponsorship and ancillary income opportunities and create packages to present to the prospect
Review monthly sales reports to have a thorough knowledge of retailer sales and track key retailer and category trends
Establish an ongoing partnership with tenants to maximize individual store sales through a retailer communication/sales program/visual merchandising
Complete all tasks as assigned by General Manager or Regional Marketing Manager
Have knowledge of the trade area including all competitive properties, trade area and customer demographics and available media
Assist in collecting secondary research information
Assist in developing and maintaining an appropriate level of involvement in community activities representing the property and JLL
Follow corporate policies and procedures for all programs and promotions
Provide administrative support
PROVIDE SUPERIOR CLIENT SERVICE
Collaborate with the General Manager and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed LEADERSHIP, MOTIVATION, AND DEVELOPMENT
Schedule and manage day-to-day operations of the Customer Service (where applicable)
EDUCATION AND EXPERIENCE
Some college or college degree
Minimum 1 year in Retail, Marketing, Advertising, or comparable business experience
KNOWLEDGE, SKILLS, AND ABILITIES
Must have interpersonal, communications skills (verbal and written) Special events coordination and management experience
Math and organizational skills
Computer and digital media skills
Ability to multi-task
Flexibility to work varied schedules including weekends and evenings
PHYSICAL WORK REQUIREMENTS/CONDITIONS
Walking the mall
Event set-up/tear down
#LI
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