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Marketing Manager
Dun & Bradstreet
Austin, TX, United States
Job Details - this job has expired, please see similar jobs below
Why We Work at Dun & Bradstreet
Life here at Dun & Bradstreet is changing – for the better. With almost two centuries of experience and a new modern vibe, work at D&B has never been more exhilarating. Our purpose is to grow the most valuable relationships in business by uncovering truth and meaning in data. We’re wildly passionate about our purpose, and it has us evolving everything we do – from how we engage with our customers to how we energize one another. So if you thrive in a fluid, agile culture but want the solidity of a storied and commanding brand, come join us!
Dun & Bradstreet’s Marketing Department is divided into five distinct areas of practice. While independent by design each practice operates with others as needed to achieve their collective goals and objectives: Customer Solutions; Marketing Global Communications; Digital Operations & Demand Creation; Customer Analytics & Insight; Content Marketing.
And this is where you come in. This specific role sits within the Inbound Demand Generation team, otherwise known as the digital advertising team. We work with internal and external stakeholders to research, plan, buy and execute paid media programs for Dun & Bradstreet globally. We need help with campaign management, optimization, creative development, testing, reporting and more. This role supports strategic leaders in bringing these campaigns to life and seeing them through to the end result.
Responsibilities:
• Collaborate with strategic leads, cross-functional teams, and partners to execute best in class inbound campaigns
• Own the day to day inbound demand gen activities
• Active in the analysis and optimization of all assigned campaigns
• Assist in building business cases and inbound campaign deliverables such as briefs, traffic sheets, market research, industry POVs, reports, etc
• Partner with the cross-functional teams to bring paid digital experiences and creative concepts to life
• Demonstrated ability to build inter-departmental relationships
Requirements:
• Bachelor’s degree from an accredited university
• 2+ years of marketing and/or digital media including but not limited to display, retargeting, email, lead generation and social media experience (B2B preferred)
• Paid media planning, buying and operations skills a plus
• Familiarity with Marketing Technologies such as CRM, web analytics, ad servers, DMPs, etc. and marketing automation systems (Eloqua, Marketo, Hubspot, etc.)
• Proficiency of Salesforce.com and reporting
• Experience in MS Office Suite, with particular emphasis on Excel and PowerPoint (or like tools)
• Must thrive in fast-paced and deadline-driven environment with ability to multi-task and prioritize multiple projects with minimal supervision
• Excellent written communication, presentation and interpersonal skills
• Refined attention to detail
Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.
We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to TalentAcquisitionTeam@dnb.com. Determination on requests for reasonable accommodation are made on a case-by-case basis.
Please note that all Dun & Bradstreet job postings can be found at https://dnb.wd1.myworkdayjobs.com/Careers and all communication from Dun & Bradstreet will come from an email address ending in @dnb.com.