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Marketing Associate Director
Freedom Mortgage
Marlton, NJ, United States
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The Salesforce Marketing Cloud Associate Director reports to the Vice President, Digital Technology and is responsible for managing enterprise email for Freedom Mortgage Corporation. The role may include direct report(s) and will certainly include management of vendor relationships. The role is part of the swiftly-growing and dynamic marketing department.
Specific responsibilities include:
• Managing Salesforce Marketing Cloud implementation for the enterprise with a specific focus around exact target (email studio) analytics studio and automation studio components.
• Oversees quality of email created by the email team, including HTML, CSS compliance and deliverability best practices.
• Manages integration between internal and external systems with SFMC through APIs
• Once connectivity is established, builds email journeys based on business user plans
• Manages vendor relationships and email development/enhancement projects
• Uses tools such as Litmus, Returnpath and others to monitor email reputation and deliverability