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Sr. Director of Customer Engagement
The Travelers Companies
Hartford, CT, United States
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Primary Job Duties & Responsibilities
• Responsible for developing the relationship management program for Travelers’ customer base to include: customer segmentation, channel engagement, partnering with our Analytics team to develop a customer value index, creation of customer advocacy channels.
• Map the entire customer life-cycle journey to identify opportunities for improvement – new customer onboarding, understanding of the product and it’s features, using data and analytics to identify upsell and cross sell opportunities.
• Develop a rich understanding for the causes of customer cancellations or new insurance shopping points and identifying new approaches to change customer behaviors to improve lifetime value.
• Provide in-depth visibility and critical intel into the behavior and characteristics of our customer base, how these change over time, and what impact they have on our renewal and retention rates
• Oversee customer satisfaction and NPS evaluation scores working to improve in all areas for the company.
• Establish proactive customer listening mechanisms and feedback loops that deliver the voice of the customer back into the organization to drive strategic improvements to our roadmap, marketing strategies, sales strategies, and training programs
• Serve as an escalation resource to internal partners and stakeholders for customer issues seeking to prevent their re-occurrence through after action reviews and facilitating root cause analysis often in partnership with other departments (Operations)
• Coach relationship managers in order to achieve high performance.
• Provide feedback to the company regarding service failures or customer concerns.
• Collaborates with other departments to ensure customer concerns are dealt with effectively and timely.
• Develops customer retention programs to ensure maximum customer renewals
• Contribute to the strategy for company-wide “Customer Success” by advocating on behalf of customers on topics ranging from product design to product usability, product features, digital experiences, traditional communications, and other customer touch points.
Company Information
Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.
Job Summary
In this role, you will build and manage a customer relationship management program focused on building lasting relationships with customers and creating lifetime value for Travelers and our agents. You will lead the development and the execution of cross-functional strategies to improve customer engagement, increase renewals, improve retention, and brand advocacy - all based on a deep foundation of customer insights and analytics.
This is a new position in Travelers’ Personal Insurance business unit designed to ensure that we are making the most of our existing relationships with customers and looking for new ways to add value to direct customers and looking for opportunities to strengthen the relationship between the customer and their agent.
Minimum Qualifications
High School diploma or equivalent required. 5 years of project management experience required.
Education, Work Experience & Knowledge
• Empathetic, intellectually curious, digitally minded, and customer focused
• A bias for action
• Ability to influence and build strong relationships with internal partners
• Leading change: ability to thrive and quickly adapt to change, leading others through change in a dynamic, work environment.
• Experience managing multiple projects at once
• Capable of developing business cases, financial modeling, and conceptual solutions
• Customer Journey Mapping, User-centered design
• Customer Research
• Analytical thinker – with a proven history of fact-based solutions
• Ability to influence and lead cross-functional teams in the realization of project goals and time-bound deliverables.
• Ability to communicate effectively at all levels of the organization with an open, honest and direct communication style that establishes an empathetic and effective relationship with stakeholders.
• Collaborating and influencing: effectively builds strong relationships and partnerships within and outside of the company. Able to effectively navigate within a matrixed corporate structure.
Job Specific & Technical Skills & Competencies
• Segmentation
• Email marketing
• Digital Marketing
• Customer Communications
• Using analytics & insights to drive decision making
• Customer Marketing
• Customer Engagement
• Retention marketing
• Leadership
• Content Management
• Sales
• Marketing Strategy
• Salesforce Marketing Cloud
Equal Employment Opportunity Statement
Travelers is an equal opportunity employer.