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Senior Marketing Associate
NYLIFE Securities, Inc.
Tampa, FL, United States
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New York Life Insurance Company is the largest mutual life insurance company in the United States. Founded in 1845 and headquartered in New York City, New York Life reported 2017 operating earnings of $2.06 billion. Total assets under management at year end 2017, with affiliates, totaled $586 billion.
New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+ (Source: Individual independent rating agency commentary as of 8/1/17).
Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.
Direct mail is the major channel of NYL Marketing which has consistently proven to deliver successful results. As a Senior Marketing Strategy Associate, you will apply your campaign execution and strategy, database, analytical and business judgment skills to drive major Direct Marketing innovations that ultimately impact the company bottom line. This is a unique opportunity to be a part of a small team doing big things.
• Manage execution of Member Direct Mail campaigns throughout all stages: create and communicate Mail Plans, develop List Pull and Data Processing instructions to Acxiom, query the database, audit and sigh off on final counts, source code the Mail File, etc.
• Partner with Sr. Leadership to drive streamlined execution solutions (such as Cycle Time Reduction, Source Code Optimization, Digital Printing) that improve the channel's ability to operate efficiently and innovate continuously.
• Use analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results.
• Collaborate closely with internal (Compliance, Production, Creative) and external (Acxiom, Print vendors) to ensure high execution quality.
Requirements:
• Bachelor’s Degree preferred
• 3+ years related experience
• Strong Microsoft Office Suite and database/query applications knowledge
• Attention to detail
• Ability to think strategically
• Excellent written and oral communication skills are required
• Passion for work and high degree of intellectual curiosity
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