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Marketing Coordinator
Fidelity Southern Corporation
Atlanta, GA, United States
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Job Details
Description
The Fidelity Bank Promise: To be the Number One Community Bank with the Best Customer Service in Town. Fidelity Bank is a full-service bank with over 60 bank branches located throughout metro Atlanta and Florida. Additionally, Fidelity Bank operates Wealth Management, SBA, Commercial, Indirect Automobile Financing, Construction Lending, and Mortgage offices throughout the Southeast.
Fidelity Bank is looking for a creative, highly motivated and qualified Marketing Coordinatorto join our marketing team to help promote Fidelity Bank and drive business. This individual will lead efforts to develop and implement a wide array of marketing activities including marketing planning, advertising, promotional planning, execution and programs tracking (incl. direct marketing, digital/emerging media, TV, radio, print and outdoor).
Essential Duties and Responsibilities:
• Develop and implement marketing campaigns for the assigned sales teams to include mailings, email, events, social media content, promotional items, and administrative support.
• Conduct research and compile information regarding existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, presentations and proposals.
• Update, regularly, web marketing content including office descriptions, lender biographies, and related news items.
• Design, implement and facilitate the use and distribution of marketing materials.
• Ensure overall brand consistency across all marketing platforms.
• Support special events and projects by creating banners, signs, brochures, flyers, and multimedia content; assist with trade show and event planning, set up and in-person participation.
• Utilize all CRM platforms and other marketing systems for internal and external communication purposes.
• Research and assist with the selection of marketing vendors.
• Work with internal teams across the organization to ensure all marketing content meets legal and compliance requirements.
Disclaimer: This job summary should not be construed to imply that these requirements are the exclusive standards of the position. Employees will follow any other instructions and perform other related duties as may be required by their supervisor.