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Senior Digital Acquisition Analyst
Quicken Loans
Detroit, MI, United States
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What You'll Do/Need
One part digital marketer, one part marketing analyst, the Senior Digital Acquisition Analyst has intense curiosity, self-motivation and an understanding of how all digital marketing channels work and come together. This team member communicates with senior leaders across many teams and works within tight timelines. Juggling several projects at once is a reality, but one that results in great opportunities.
Responsibilities
• Perform research to identify opportunities for growth within Quicken Loan’s existing businesses or expansion into new areas
• Generate due diligence questions related to a target’s performance marketing and track/manage responses and outstanding items
• Identify key performance indicators to measure return on investment and incremental opportunities
• Deliver quantitative research through both content creation and presentations to both clients and partners
• Take initiative in creative problem-solving and seek a thorough understanding of deliverable objectives
• Lead groups to concept and create campaigns that communicate to a variety of audiences in multiple communication channels
• Bring creativity and enthusiasm to compliment this dynamic, progressive team
• Leverage strong strategic insight to develop and manage marketing programs, campaigns and projects
Requirements
• 5 years of experience in a direct response digital marketing role
• Bachelor’s degree in marketing, business, statistics or related field
• Proficient with performance marketing resources such as SEMrush, Google Analytics and other similar resources
• Ability to identify the target’s KPIs in relation to their online presence and how marketing dollars can be effectively spent to maximize value – strategically and financially
• Well versed in web optimization and data analytics
• Excellent written and verbal communication skills and strong time management skills
• Proven success in a demanding, fast-paced environment
• Positive team player with an optimistic, enthusiastic attitude
• Ability to think strategically, foster change, incorporate innovation and implement strategies throughout all levels of the organization
• Exceptional team leadership skills that include the ability to effectively coach, motivate and empower team members
• Ability to navigate ambiguity and find the right path forward
• Ability to work in an organized fashion to meet deadlines on multiple projects with varying timelines
What You'll Get
• Excellent benefits package that includes a 401(k) match, medical/dental/vision insurance and much more
• Opportunities to participate in professional and personal development programs, including personal empowerment coaching, leadership training and ongoing personal growth training
• Other incentives, contests and rewards, including trips, event tickets, cash prizes and more
Quicken Loans is an equal opportunity employer.