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Marketing Strategy and Analytics Manager
Quicken Loans
Detroit, MI, United States
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What You'll Do/Need
The Team Leader of Marketing Strategy & Analytics is responsible for translating business performance into clear and actionable insights for our marketing team. This individual should be fueled by an insatiable desire to uncover insights and find solutions, which will drive the business forward. The ideal candidate will have a mix of both marketing and analytic experience. In addition, they should have demonstrated the ability to connect the dots between our marketing initiatives and actual results in order to make actionable recommendations.
Responsibilities
• Cultivate the talented individuals on your team to grow their own analytical, communication and leadership skills
• Measure impact of marketing campaigns across various channels and help to facilitate the development of meaningful reporting visualizations
• Deliver client insights and strategic analyses that are actionable and support assessment of ROI
• Provide forward-looking analyses to assess future opportunities, communicate insights clearly, and translate insights to action
• Drive data quality, structure and overall analytics best practices and standards within the organization
Requirements
• Bachelor's degree in mathematics, marketing, business, economics, finance or related field
• 5 years of analytics or marketing consulting experience
• Ability to process large amounts of complex information and present concise conclusions drawn from this information to a variety of audiences
• Aptitude and passion around data illustration and unbiased story-telling
• Experience leading teams, managing people and running complex projects, including accountability for project design, execution and adoption
• Ability to create a compelling business case and influence business leaders to adopt recommended approaches and programs
• Ability to work under tight deadlines in a high-pressure and continuously evolving environment
• Experience implementing and managing a broad variety of qualitative and quantitative evaluation projects and knowledge of data analysis techniques
• Strong written and verbal communication skills for a diverse audience
• Experience developing an organizational results-oriented learning culture
• Strong interpersonal skills and the ability to work effectively as part of a team
• Excellent team member development skills
• Self-motivated, with a can-do spirit; always ready to lead and to learn
What You'll Get
• Excellent benefits package that includes a 401(k) match, medical/dental/vision insurance and much more
• Opportunities to participate in professional and personal development programs, including personal empowerment coaching, leadership training and ongoing personal growth training
• Other incentives, contests and rewards, including trips, event tickets, cash prizes and more
Quicken Loans is an equal opportunity employer.