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Marketing Manager
Caliber Home Loans
Coppell, TX, United States
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External Description
Caliber Home Loans, Inc. is one of the nation's fastest-growing mortgage lenders. We didn't move into the fast lane because of clever marketing campaigns or flashy television ads -- our talented employees worked hard to help us rise to the top of our industry.
Here at Caliber, we've replaced the stereotypical corporate culture with a casual "dress for your day" work atmosphere that promotes creativity and a collaborative environment that allows our team members to thrive.
POSITION SUMMARY
The Marketing Manager position encompasses all outbound marketing efforts for the consumer direct business to assist in company and production growth nation-wide. This role is responsible for the creativity and assistance for all outbound marketing efforts & collateral while continuing to build strategic internal customer relationships to further Loan Officer growth.
RESPONSIBILITIES:
• Be part of the marketing team for consumer direct business
• Responsible for the marketing strategy for recapture and new customer acquisition programs
• Have a passion for customer back thinking and solving for customer needs with competitive marketing efforts and consistently stay on the cutting edge
• Manage Email marketing, Direct Mail, paid social and Affiliate marketing channels
• Responsible for the profitability and analysis of these campaigns
• Manage the marketing operations of these campaigns to ensure end to end execution from ideation to design to execution on the floor with the LOs
• Drive the development of all marketing collateral and work with designers to enhance company brand awareness.
• Assist with the build out of national marketing platform to encompass the following
• Research & manage marketing vendor relationships.
• Maintain consistent internal customer relationships.
• Assist with training when needed around business partnerships and marketing efforts to help grow & maintain overall production.
QUALIFICATIONS
• Bachelor's degree or equivalent.
• Over 5 years' experience in the marketing
• Experience in mortgage and/or financial services preferred
• Ability to assist in the managing of large scale projects.
• Excellent interpersonal, oral, and written communication skills.
• Team and Individual Leadership skills.
• Delegating and mentoring skills.
• Honesty, Integrity and process-oriented competencies.
Our employees demonstrate the Caliber Ways of Work (WOWS) every day through:
• Collaborating Contagiously
• Caring Fiercely
• Doing the Right Thing
• Leading Thoughtfully
Caliber benefits and perks will WOW you!
Our benefits package includes: comprehensive medical, dental, and vision insurance, short-term and long-term disability, 401(k),10 employer paid holidays, as well as numerous employee discount programs.
We are proud to be a military friendly employer, and provide paid leave during military assignments for employees who serve in the Guard or Reserve.
Employees who work at our Coppell headquarters experience additional perks that include: standing desks, complementary coffee and tea stations, an on-site gym and activities center with ping-pong and pool tables, and an in-house café.
Caliber is an equal opportunity employer.