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Email Marketing Strategist
Quicken Loans
Detroit, MI, United States
Job Details - this job has expired, please see similar jobs below
What You'll Do/Need
The Email Marketing Strategist leads all email marketing programs, including implementing campaigns to drive web traffic, achieve sales and increase brand awareness as well as reporting and analyzing program results. This team member is the driver of the channel and directs the strategy, creation of content and execution of campaigns. This strategist also monitors and analyzes results through our marketing automation tools. This team member has outstanding communication skills, is highly organized and excels at statistical analysis.
Responsibilities
• Implement email campaigns, including building schedules, handling project management, overseeing production and quality assurance, working with the email service provider, using campaign management software and conducting tests
• Develop and maintain tracking and reporting systems to monitor project results
• Evaluate program effectiveness, including analyzing metrics, identifying areas for improvement, optimizing programs based on findings, and presenting results to the business
Requirements
• Bachelor’s degree in business, marketing or a related area
• 1 year of marketing or project/program management
• Microsoft Excel skills, including the ability to organize data and create reports
• High level of skill with data analysis, including the ability to find trends in data and adapt as needed to help grow the business
• Experience with email service providers (Marketo, Responsys, etc.)
• Basic knowledge and understanding of HTML
• Strong sense of urgency
• Creative problem-solving skills
• Ability to work on a team and drive several projects at once
• Ability to plan, organize and establish priorities to achieve results
• Excellent written and verbal communication skills as well as presentation skills
• Track record of being an organized self-starter who can work independently, execute quickly and prioritize their own work
• General knowledge of internet technologies, email and affiliate marketing a plus
What’ll Make You Special
• Ability to translate strategic objectives into high-performance tactics that drive results
• Entrepreneurial spirit coupled with an intense curiosity and the ability to work across diverse teams quickly and effectively
• Knowledge of email and affiliate marketing
What You'll Get
• Excellent benefits package that includes a 401(k) match, medical/dental/vision insurance and much more
• Opportunities to participate in professional and personal development programs, including personal empowerment coaching, leadership training and ongoing personal growth training
• Other incentives, contests and rewards, including trips, event tickets, cash prizes and more
Rocket Homes Real Estate LLC is an equal opportunity employer.