This job has expired, please see additional jobs below
Senior Marketing Specialist
Thrivent Financial
Minneapolis, MN, United States
Job Details - this job has expired, please see similar jobs below
Summary
Thrivent Financial is a membership organization of Christians with a mission of helping its members be wise with money and live generously. As a Fortune 500 not-for-profit organization with over 2 million members, the opportunity to partner with our members and their friends and family to have an impact on the causes our members care about is tremendous.
Thrivent Action Teams is a program that equips Thrivent members to put generosity into action where they live, work, and worship through tools and resources that make it easier for members to inspire and lead volunteer teams into action and provide share-worthy experiences for their teams that create new relationships with Thrivent. In 2017, nearly 90,000 Thrivent Members led more than 120,000 volunteer teams in their communities resulting in 14 million volunteer hours contributed and almost $170 million in funds raised within communities across the country.
The Senior Marketing Specialist for Thrivent Action Teams will be part of the Thrivent Action Teams Agile Scrum team and is responsible for providing expertise in support of planning, development and execution of marketing and engagement strategies and tactics for Thrivent Action Teams and Member Attraction and Activation that align with key enterprise/department/program goals. The Sr. Marketing Specialist leverages data and analytics to drive key business decisions, recommendations and to continuously improve marketing and communications results. This position provides leadership to medium sized work streams or participates as a team member on larger or more complex work streams, projects and initiatives that engage cross-organizational team members. The senior specialist role is responsible for some level of strategic development, as well as, execution of tactics.
Job Responsibilities and Duties
• Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
• Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.
• Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth. Plans and creates positioning of brand to select market segments through multiple communication channels.
• Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies.
• Plans, creates and/or produces content on social networking websites, interactive marketing related media.
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement
Job Qualifications
• 5 – 7 years marketing or related experience
• College degree in marketing or related field; masters a plus but not required.
• Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
• Excellent communication skills.
• Demonstrates strong project management and collaboration skills
• Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
• Other critical factors include: Strong collaboration and relationship building skills and the ability to work across a large organization.