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Field Marketing Campaign Lead / Senior Field Marketing Specialist
DH Corporation
Lake Mary, FL, United States
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These roles are a key interface to the sales and customer-facing organization. The primary objective of the roles will be to generate qualified leads in line with the Finastra business plan, encompassing strategic planning, identifying and analyzing customer demand, developing the annual marketing plan and building campaign programs. This includes managing the regional partner marketing channels.
Responsibilities & Deliverables:
• Develop and manage an annual marketing plan to meet the specific regional goals and market opportunity, in collaboration with the Regional Marketing Head, the GM and other senior stakeholders.
• Work closely with the sales and solution marketing teams to implement Finastra Go To Market campaigns and plans based on the needs of targeted buyers across relevant banking segments.
• Aligned with the Go to Market community markets/credit union priorities, define and execute demand generation programs that support the local and regional channels while aligning with the Americas marketing plan.
• Execute region-specific marketing programs that will ultimately drive demand and aggressively build the sales pipeline.
• Build an appropriate mix of integrated campaign tactics, including events, email, webinars, telemarketing, social media, etc, to deliver the regional campaign goals within the budget allocation.
• Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales
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The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.