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AVP Marketing Analytics
Nationstar Mortgage
Dallas, TX, United States
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Job Description
Ready to be a Cooper too? This might just be right up your alley!
ESSENTIAL JOB FUNCTIONS
• Provide cost-benefit analysis, market sizing, forecasts and budget reporting for all programs and channels.
• Partner with marketing program managers to constantly optimize targeting, segmentation, offers, touchpoints, campaigns.
• Actively monitor, analyze and report on marketing campaign performance.
• Manage daily-weekly-monthly reporting to bring trends, challenges, and recommendations to senior management.
• Identifies opportunities to use data to develop new strategies and improve business performance
• Utilize knowledge of mathematical modeling and other optimization methods to perform quantitative and qualitative data analysis
• Leverage internal and external statistical modeling team to enhance campaign performance
• Identifies and implements process, data, and reporting improvements for the organization
• Connect and optimize mass media, direct to customer, and online marketing efforts via attribution and reporting.
• Manage a team of analysts
EDUCATION / EXPERIENCE REQUIREMENTS
• Ability to think strategically, but also have exceptional attention to detail in execution. Ability and willingness to be a hands-on leader.
• Results-driven with very strong ability to analyze quantitative data. Ability to connect dots and play in white space
• Strong team player with ability to develop effective working relationships across organization
• Minimum seven years professional experience
• BA in Management Information System, Applied Mathematics or business required, Master’s degree preferred
• Demonstrated top performance in prior roles, with a clear track record of success and increasing levels of responsibility.
• Expert level at SAS, SQL, Excel, PowerPoint
• Excellent working knowledge with databases
• Expertise with Google Analytics a plus
Job Requisition ID:
3695
Job Category:
Marketing & Communications
Primary Location City:
Dallas
Primary Location Region:
Texas
Primary Location Postal Code:
75019
Primary Location Country:
United States of America
Line of Business:
Originations - Dallas
Additional Posting Location(s):
Alternate Requisition:
No