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Senior Manager
Fulton Financial Corporation
Lancaster, PA, United States
Job Details - this job has expired, please see similar jobs below
Overview
Marketing Analytics & Customer Insights Manager will be responsible for developing and implementing analytical techniques and tools to drive business results and ensure fact-based analytics are utilized when making promotional, advertising, and strategic customer decisions that increase overall customer acquisition, cross-sell and retention. S/he will leverage the data ecosystem to generate insights that improve marketing effectiveness and efficiency as well as guide strategic outcomes. S/he will be focused on leading a team of marketing analysts in translating customer data into insights to drive business and marketing strategies across the customer lifecycle. S/he will use traditional and digital marketing analytics for continuous improvement of marketing efforts.
Responsibilities
Essential Duties
• Manage and develop a team of Marketing Analysts to implement strategic frameworks and customer strategies. This team must identify data-driven insights to drive business and marketing strategies. This team will be responsible to analyze customers based on internal and external attributes to clearly identify opportunities for growth, drive targeting strategies and measure overall portfolio performance. They will define and manage Key Performance Indicators and customer dashboards. They will support reseach and product teams with customer insights, quantifying customer insights when possible. This team will be responsible to recommend testing strategies and designs of experiment to support continuous learning and effectiveness.
• Assist in developing an analytics agenda to support the customer strategy that drives acquisition, customer engagement and loyalty.
• Guide the design and development of customer models to improve customer targeting
Qualifications:
Education
• Bachelor Degree or equivalent experience. Specialty: Business, Marketing, Economics, Statistics, Math, or Communications. (Required)
Experience
• 7 or more years Analytics experience. (Required)
• 5 or more years Management experience. (Required)
• Programming experience with Python, R, SAS, Google Analytics (Required)
EEO Statement
Fulton Financial Corporation (“Fulton”) is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. Fulton will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, citizenship, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status.
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