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Senior Director, Content and Digital Marketing
Experian
Costa Mesa, CA, United States
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Description
Experian is the power behind the data. As the leading holder of consumer and business credit data, we’re transforming data into solutions that advance industries, move companies forward and improve the lives of millions of consumers around the world. In 2018, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
Position Summary:
We are currently seeking an outgoing, energetic, marketing professional with a unique blend of marketing communications and digital demand generation expertise among B2B clients in the financial services industry. A story teller who can develop content and manage multifaceted campaigns to create leads for our sales teams. An exceptional multi-tasker that drives flawless and speedy execution – and works well across multiple teams: Sales, product management, demand/web operations. A self-starter who goes the extra mile to get things done right. This position manages a team of people and must have experience in inspiring high performance in a diverse group.
Responsibilities include:
• Develop content throughout funnel – from high level media & analyst targeted thought leadership to sales materials
• Drive marketing execution of brand, digital marketing (website, SEO, social, analytics), webinars, events, partner and PR strategies
• Power sales success with collaborative sales enablement
• Manage team of digital, content and creative designers
• 15 years in marketing roles – some in financial services or B2B
• Proven success in marketing – i.e. can point to specific product / brand positioning and demand generation initiatives which led to meaningful revenue growth
• Proven success in leading and growing teams
• Effective writing and presenting copy and content for multiple channels – websites, SEM, email, direct, product sheets, social, whitepapers.
• Excellent PC skills in Word, Excel and PowerPoint.
• Knowledge of sharepoint, Salesforce, Eloqua, Omniture preferred
• Undergraduate degree, MBA a plus
• Resourceful creative thinker with strong relationship skills