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Marketing Specialist
Thrivent Financial
Minneapolis, MN, United States
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Summary
Individual contributor role that is responsible for providing expertise in support of execution of marketing plans and tactics that align with Brand, Go-To-Market, and CRM marketing strategies. The Marketing Specialist leverages data and analytics to make operational decisions, recommendations and to continuously improve marketing results. This position participates as a team member on work streams, projects and initiatives that engage cross-organizational team members.
• Leverages market data and analytics to monitor success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
• Uses vertical marketing expertise/experience to contribute to the execution of marketing plans that support the organizational brand, Go-To-Market, CRM or Credit Union strategies.
• Responsible for delivering on tactics that support productivity and new member growth and positioning of brand to select market segments through multiple communication channels.
• May produce content on social networking websites, interactive marketing related media.
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth and increase member loyalty.
Required Job Qualifications
• 3-5 years marketing or related experience.
• College degree in marketing or related field; masters a plus but not required. Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
• Knowledge of financial services industry, fraternal benefit societies, or membership organizations a plus
• Excellent communication skills.
• Demonstrates strong project management and collaboration skills
• Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
FINRA Series 7 and 63/65 or 66 and 24 required or obtained within 90 days of hire as the role requires staff to:
• Plan, direct and coordinate activities of the team to ensure the team has the resources, training and tools to successfully increase FR investment and LHA product production and ensure goals / timelines are met.
• Understand product features & benefits and their application to individual client sales situations for the purpose of developing FR facing campaigns and material
• Review, approve, and submit training in compliance with regulatory requirements and firm policy (i.e. prospecting, Advice the Thrivent Way, NAV offer pivot, etc).
• Review and approve material on behalf of the business
Other Critical Factors
• Business acumen and the ability to work across the enterprise.
• Collaboration/networking skills.
• Ability to work independently & effectively to manage multiple projects simultaneously in the face of ambiguity, shifting priorities, and rapid change