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Global Employment Brand Director - Talent Acquisition
Experian
Costa Mesa, CA, United States
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Description
As the Global Employer Brand Director for Talent Acquisition, you will leverage your marketing and social media skills to grow this function across the global Talent Acquisition organization. You’ll develop, implement, support and expand our employment branding and digital media efforts in all regions. Reporting to the Vice President of NA Talent Acquisition, you will partner with Experian’s Global Talent Acquisition Director and regional Talent Acquisition teams to develop a branding framework, launch new campaigns, build on our social media presence, and build new channels that drive diverse talent to Experian. We’re looking for a story teller who will collaborate on an engaging, authentic employer story and oversee the consistent, global delivery of our employment brand to ensure we attract the right talent. In this role, you will:
Develop and drive the global employer branding and social media strategy, aligned with Experian’s Brand and Global Communication strategy.
Partner with global leaders to further define Experian’s Employment Brand and value proposition across all regions.
Authentically tell the Experian story and relate the employee experience across global social media channels
Create framework to consistently promote Experian's brand on social media channels
Develop and implement innovative employee and recruitment marketing and communications that bring the employee value proposition to life
Align with global internal communications to ensure that the employer branding messages externally align with the messages and tone used internally
Create a plan for engaging with employees and candidates through our social media channels
Liaise with Experian Public Relations group to ensure that the most appropriate social media channels are in use at both a global and regional level.
Advise on best use of creative collateral including photos, videos, and print content
Assist with production of live stream events
Research emerging technologies and implement best practices for digital talent attraction through social media to increase the popularity of this channel for applicants
Establish reporting and metrics to measure growth and return on investment
• Self-starter with a passion for social media and branding
• 7+ years of experience in an Employment Branding or Strategic Marketing function
• Must have experience leading and support Global stakeholders
• Marketing or Branding experience in support of Talent Acquisition or HR strongly preferred
• Bachelor's Degree in Marketing, Advertising, HR, Communications, or related field
• Demonstrated success in building employer branding strategy, creative and engaging marketing content, and social media channel engagement
• Strong project management skills with the ability to lead coordination across multiple regions
• Experience balancing multiple global priorities and meeting deadlines, working in a heavily matrixed environment
• Ability to influence and partner at all levels of the organization to drive execution of plans across global regions
• Experience educating and influencing others to achieve positive results
• Excellent interpersonal, verbal and writing skills
EOE including Disability/Veterans