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Marketing Coordinator
Valley National Bancorp
Little Falls, NJ, United States
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Job Description
The Marketing Coordinator will be responsible for creating marketing materials, assisting in presentations and strategies for our products.
Responsibilities include but are not limited to:
• Collaborate with the HCC management team in developing short and long-term marketing and advertising strategies that will promote all service and products favorably for the business.
• Perform research, analysis of market dynamics, competitive and social trends to identify opportunities for product and service marketing. Present information to Sr Management.
• Proactively establish and maintain effective working relations with the sales team ensuring strategy meets customer expectations and optimizes brand marketing.
• Maintain and build upon the marketing data base which includes customer information.
• Manage social media accounts to ensure that the sites are consistent with best practices and relevant product information.
• Create and maintain marketing materials including literature, brochures and web site materials consistent with marketing brand.
• Coordinate and attend business events including, trade shows, annual meetings, etc. Manage to a budget.
Requirements
Required Skills:
• Strong communication skills both written and verbal.
• Competency in Microsoft applications including word, Excel, Outlook, adobe Illustrator, Adobe in design and Power Point.
• Excellent organizational skills.
• Strong interpersonal skills.
• Strong analytical skills.
• High level of attention to detail.
• Ability to handle multiple priorities simultaneously and prioritize as needed.
Required Experience:
• Bachelor's Degree in related field (such as: Marketing, Public Relations, Communications, Liberal Arts) and a minimum of two years related experience.