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Direct Mail Marketing Specialist
DFC Global Corp
Dallas, TX, United States
Job Details - this job has expired, please see similar jobs below
Essential Duties and Responsibilities:
• Analyze past performance of mail campaigns to determine strategies that will be most effective and which ones should be discontinued.
• Develop and maintain a mail promotion calendar and keep the marketing team abreast of changes.
• Manager relationships with Tri Win our print facility in Addison, Texas.
• Develop strategy for print facility expansion and execution.
• Work with third party Vendor to develop effective mailing list models including appropriate selection criteria and suppression lists.
• Execute mail campaigns by submitting orders for rental mail lists, providing instructions to the merge-purge vendor on how to process the lists and providing instructions to the printing company on how to print.
• Provide quality control for the mailing lists to prevent or correct mistakes.
• Project results of the mail campaigns for financial and production planning.
• Monitor mail campaigns - response rate - sales per mailer with an eye for improving performance and selecting product candidates for mailing.
• Monitor managerial dashboard customer database reports - such as customer response and customer attrition to identify trends and shape list strategy.
• Monitor competitive activity and react to direct mail trends and best practices
Qualifications
• Minimum - Bachelor’s degree and 5 + years related marketing experience
• Good marketing sense and number sense
• Collegial attitude and good written and oral communication skills
• Strong analytical and problem solving skills - statistical and financial
• Experience using Microsoft Excel
• Experience applying regression analysis to problem solving would be a plus
• Marketing experience in financial services a plus
• Operational experience with any direct mail catalog or solo offer would be a strong plus.
Additional Information
All your information will be kept confidential according to EEO guidelines.