This job has expired, please see additional jobs below
Vice President
MasterCard
Purchase, NY, United States
Job Details - this job has expired, please see similar jobs below
Who is Mastercard?
We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Vice President, Strategy, Planning & Insights - North America Marketing & Communications
Overview
North America (NAM) Marketing & Communications is responsible for leading the development of marketing strategies and execution to support regional business priorities and needs targeted to both B2C and B2B audiences. The marketing organization leverages insights to understand consumer needs and is responsible for our brand health, driving usage and preference, accelerating new product adoption and supporting sales enablement for the region.
This VP role helps to set the strategic alignment between all key business priorities and the NAM Marketing and Communications teams to effectively drive long-term strategic planning and performance of marketing resources against business priorities. Reporting to the EVP North America Marketing and Communications, the VP Strategy, Planning & Insights leads and manages a team focused on aligning business and marketing strategy 1-2 years out. The VP will also be accountable for campaign performance analysis and research and insights support within the current 12-month calendar year. The role will also need to look beyond the short-term at consumer trends, behaviors and business needs to help advance region business strategies and future marketing strategy. Keys to the success of this role will be the ability to establish and foster key strategic relationships with senior business leaders in Core Products, Digital Payments, and Services. Leveraging intelligence, insight and marketing experience to develop strategic plans, this role will work proactively as a business partner with these key internal teams to evaluate and evolve business priorities to ensure successful alignment and prioritization for marketing support. This role will be a key gateway to informing the broader marketing and communications team on approved business priorities as part of the annual planning process.
Role
Marketing Strategy
• Effectively drive strategic prioritization and alignment between business verticals and MarComm resourcing planning
• Provide proactive strategic guidance to business verticals to best prepare their priorities for appropriate marketing and communications support 1-2 years out
• Develop strong internal and external business relationships to support strategic initiatives through research and uncover new partnership opportunities
• Leverage consumer insights gathered from research and analysis, and takes a consumer-centric approach to helping Marketing and Communications organization make strategic resourcing decisions
• Leverage business insights gathered from research and analysis, taking a B2B-centric approach to helping the Marketing and Communications organization make strategic resourcing decisions
• Reach across the enterprise to build relationships that help marketing and communications add deeper value and success
Performance Marketing
• Lead performance analysis within the current 12-month calendar year for all B2C and B2B marketing campaigns and programs
• Synthesize data from many sources to identify opportunities and recommend directions to drive future campaign and program success, as well as inform products/solutions/service plans
• Champion a measurement and results-driven culture across Marketing and Communications
Research and Insights
• Brand health tracking and planning to ensure an innovative, differentiated, forward-thinking brand with consumes and customers
• Drive organization's thought leadership efforts and influence business partners as a strategic advisor across the NAM organization
• Turn research insights into solutions that are desirable for consumers, economically viable, and technologically feasible
• Provide leadership expertise to internal team's by supporting research needs, methodologies, strategic directions and action plans
• Lead best-in-class research development and access to meaningful research resources across NAM
People Leadership and Budget Management
• Manages several employees, within matrix-style project teams, ensuring goal setting, talent, and performance management processes are optimized; coaches and develops team towards high performance
• Accountable for the development of a holistic budget and ensuring that all methodologies and activities are within allocated financial plan
• Champion an innovative and collaborative culture
All About You
• Proven leadership experience in marketing with a broad background in the full range of marketing disciplines, including product, brand, digital, analytics, and client experience
• Experience in marketing products and services to B2C and B2B audiences
• Superior strategic capability distilling complex and competing priorities
• Strong collaborator and influencer who strengthens relationships and bridges gaps to align objectives with the business
• Drives a Mastercard thought leadership agenda focused on marketing technology and Mastercard’s strategic business priorities, including digital payments, security and financial inclusion
• A strong balance of business skills, with a high level of intellectual agility. Ability to think strategically, financially, analytically, creatively and tactically
• Highly organized with the ability to manage and lead multiple projects simultaneously
• Strong communication skills (written and verbal)
• Proven and accomplished leader with experience attracting, building, coaching and developing a high-performing, cohesive team
• Strong internal and external relationship management
• Undergraduate degree required. MBA or graduate degree preferred
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.