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Market Strategy Manager
Frost Bank
San Antonio, TX, United States
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Description
As a Market Strategy Manager with Frost, you will be responsible for overseeing a team of data analysts and applying strong research and analysis techniques to support Frost's strategic growth initiatives. Responsibilities will include analyzing Frost data and management of team resources; identifying and recommending new financial center trade area, as well as the relocation or closure of existing branches; directing team members in providing timely and relevant market data for existing financial center trade areas to executive management and key stakeholders; establishing new metrics and reporting systems for existing branch performance; facilitating recurring New Branch Executive Committee meetings, setting the agenda and making recommendations to committee members; recommending new product features and pricing improvements to executive management, ensuring that recommendations align with Frost's strategic priorities and business objectives; and overseeing the creation of new marketing reports designed to measure the effectiveness of acquisition marketing programs that drive new testing and experimentation. The candidate will manage projects, to include the branch distribution program, retail and commercial deposit pricing, and analysis of marketing acquisition programs.
Qualifications
Required:
• Bachelor’s degree in business, mathematics, economics, statistics, finance, or related
• 5+ years of experience in pricing strategy and profitability modeling
• Strong analytical skills with experience in data mining, building models, and data visualization
• Proficiency in Microsoft computer applications