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Marketing Manager
TSYS
Hauppauge, NY, United States
Job Details - this job has expired, please see similar jobs below
Every day, the people of TSYS® and Netspend® improve lives and businesses around the globe through payments. We make it possible for millions of people to move money between buyers and sellers using our payments solutions including credit, debit, prepaid and merchant services. We are "People-Centered Payments", and our team has the unique opportunity to help create a world in which payments make people's lives easier and better. This is both a tremendous honor and an important responsibility for those who accept the challenge. If you are looking to make a valuable difference for people everywhere — and for yourself — we may have the right place for you.
Summary of This Role
As Marketing Manager you will be responsible for the overall partner strategy and will lead strategic thinking regarding Integrated Marketing efforts. This role will work cross functionally throughout the organization to ensure that all partner/division goals are met. Must have strong direct marketing skills across channels including email marketing, advertising, direct mail, radio and retail in-store.
What Part Will You Play?
• Market Planning - Develop a strategic partnership marketing plan to generate new merchant accounts for identified Key Partners by division working closely with Account Management, sales and other divisions.
• Ownership - End to end ownership of partnership marketing programs from strategy, ideation, creative development, implementation and results tracking.
• Cross Functional Support - Work with Account Management, training and sales teams to communicate and execute marketing strategies and identify new opportunities including offers, channels and products.
• Reporting - analyze and report on campaigns, identify trends and optimize campaign performance.
• Idea Creation - Develop impactful online and offline marketing assets for partner acquisition and communications
• Marketing Budget and control – Manage Marketing budget and track KPI’s and ROI for all marketing activity
• Develops marketing approach and participates in general marketing functions that are typically complex in nature and require regular contact with clients. Has authority to approve spend up to a given threshold and owns and manages the budget aligned with marketing function.
• Collaborates with business development, customers, product management, sales, and other business partners in support of client-customized, content-rich marketing collateral, such as proposals, corporate communication, and other marketing related information for marketing plans that require larger budgets.
• Based on strategic marketing plans for existing lines and new marketing opportunities, interprets plans into “big ideas” to extend the company’s brand vision.
• Drives support of the strategic direction, growth, and vision of assigned strategic growth objectives for the segment and manages the execution of programs. Has direct client contact.
• Develops multiple pieces of promotional and advertising materials, such as press releases, social and digital media published on-line via web sites, twitter, etc.
• Identifies new relationship opportunities and develops and manages relationships with internal contacts, external communications consultants, and/or agencies. Meets with internal and/or external clients to understand their ongoing strategies and how relationships can be strengthened within the client’s organization.
What Are We Looking For in This Role?
Minimum Qualifications
• Bachelor's Degree
• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
• Typically Minimum 8 Years Relevant Exp
Preferred Qualifications
• 7+ years of marketing experience is required, with at least 2 years managing business to business marketing campaigns
• Experience in creating marketing campaigns for software organizations and developers preferred.
• Ability to manage up and down throughout the organization
• Strategic orientation and ability to develop and drive a business plan
• Leadership, strong verbal and written communication and interpersonal skills, ability to drive measurable results across a broad
• Ability to multi-task and manage multiple priorities
• Self-starter, energetic, flexible, innovative and willingness to roll-up their sleeves to get the job done
• Strong Negotiation skills
• Creative and successful direct marketing skills
• Analytical and logical thinker, comfortable with financial analysis
• Marketing experience IT vertical strongly preferred
• A bachelor’s degree is required
• Prefer marketing service, marketing agency, or financial services experience. Prefer sales force and email automation experience. Prefer payments industry experience.
What Are Our Desired Skills and Capabilities?
• Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects. Barriers to entry such as technical committee review may exist at this level.
• Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
• Supervision - Acts independently to determine methods and procedures on new or special assignments.
• Marketing production execution - Broad marketing services and/or print/production
• Communication skills - Including communication with internal or external audiences
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US Applicants:
TSYS is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture. For more information about your rights, click here.
Qualified individuals with disabilities may be entitled to reasonable accommodations to assist in their pursuit of employment with TSYS. This includes assistance in completing the job application (online or otherwise) and reasonable accommodations during the hiring process.
EOE/Minorities/Females/Vet/Disability
Outside of US Applicants:
TSYS is committed to diversity and equal opportunities for everyone. We are committed to ensuring that all job applicants and team members are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, age or any other characteristic prohibited by law. For more information, please refer to our Code of Business Conduct and Ethics, found here.