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Marketing Lead
Quicken Loans
Detroit, MI, United States
Job Details - this job has expired, please see similar jobs below
What You'll Do/Need
The SEO Marketing Lead will help scale In-House Realty, ForSaleByOwner.com and related members of the Rock Family of Companies through search engine optimization. We are searching for a marketing expert who has experience optimizing and promoting websites. This person will coordinate execution of all aspects of day-to-day SEO strategy and must have a strong understanding of the technical, content and analytics aspects of websites, as well as the ability to gather information and identify relevant insights. This role also requires hands on experience in on- and off-page website optimization.
Responsibilities
• Transform data into a compelling story
• Develop the overall search engine optimization strategy for websites
• Analyze sites for areas that can be improved
• Prospect for new and existing websites to promote content
• Identify key performance indicators to monitor the return on investment of campaign
• Be measured by results and impact as well as team collaboration
Requirements
• 3 years of experience in the strategic management and hands-on execution of content marketing campaigns
• Bachelor’s degree in marketing, business, statistics or related field
• Authority on content marketing strategies
• Ability to conduct keyword research
• Understands basic HTML and their impact on SEO
• Strong knowledge of SEO tools like SEMRush, Ahrefs, Google Search Console and Conductor
• Experience using Google Analytics or Adobe Omniture
What’ll Make You Special
• Experience in ecommerce, travel or real estate marketing
What You'll Get
• Excellent benefits package that includes a 401(k) match, medical/dental/vision insurance and much more
• Opportunities to participate in professional and personal development programs, including personal empowerment coaching, leadership training and ongoing personal growth training
• Other incentives, contests and rewards, including trips, event tickets, cash prizes and more
In-House Realty is an equal opportunity employer.