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Marketing Specialist
First American
Santa Ana, CA, United States
Job Details - this job has expired, please see similar jobs below
Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing
Essential Functions
• Provide market research through the identification and interpretation of key business trends and findings unique to the industry.
• Responsible for the development and design of company and business unit marketing literature (brochures, advertisements, annual reports, etc.)
• Coordinate communications with appropriate sales and marketing managers regarding the status of leads, trade shows and sales materials.
• Perform various marketing duties in support of product marketing, market research, Internet-related marketing, and advertising.
• Perform complex market analyses as needed.
• Responsible for editing, writing, and producing marketing materials.
• Plan customer seminars, user conferences, trade shows, special promotions, and direct mail campaigns
• Attends trade shows and industry-related events as a representative of the company.
• Generates and distributes pre-and post-mail reports.
• Maintains materials catalogue and appropriate levels of inventory.
• Ensures that all field offices are adequately supplied with current materials.
• May be involved in editing, writing, and producing marketing materials.
Knowledge and Skills/Technology Used
• Work requires the development and adoption of non-standard procedures and has more impact and consequence of error than lower levels.
• Incumbent possesses considerable latitude to accomplish tasks.
• Customer service skills, detail oriented, strong problem solving and organization skills.
• Excellent written and verbal skills with the ability to conduct presentations.
• Bi-lingual preferred.
• Ability to travel up to 15%
Typical Education
• Bachelor’s degree or equivalent combination of education and experience.
Typical Range of Experience
• 2-5 years experience in similar position is required. Experience in industry is a plus.
First American invests in its employee’s development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.