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Marketing Specialist
Allstate
Northbrook, IL, United States
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Where good people build rewarding careers.
Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
Job Description
The purpose of the Consumer Marketing Team is to lead the marketing strategy, planning and development of consumer, customer and Allstate Agency level communications programs that build Allstate brand consideration, choice and loyalty, drive brand consistency, and broaden the brand footprint across all media and communication vehicles, and to ensure programs are delivered with operational excellence. The team is also responsible for developing and maintaining Allstate brand standards and guidelines. The Consumer Team collaborates with various Allstate business and marketing internal and external partners to ensure programs and communications are strategically aligned with business goals and strategies.
The Customer Marketing Specialist supports planning, design and creative development of 1:1 marketing communications programs and manages day-to-day execution of marketing communications tactics that are designed to drive profitable growth and retention for Allstate. The Customer Marketing Specialist will help in 1:1 multi-channel test design and personalization, including leading all phases of a program/project plan. This position will primarily support the enterprise areas of Product Innovations, Content Marketing and Customer Newsletter development and execution. This position will work with his/her manager to consult with others in Consumer Marketing or other business areas to set plans and then develop, execute and measure the 1:1 plan. The Marketing Specialist must possess a variety of competencies including some analytic skills, attention-to-detail, good communication skills and ability to judge creative and provide constructive feedback to both internal and external partners. The Customer Marketing Specialist is expected to both manage and/or support the day-to-day efforts of multiple projects simultaneously.
Key Responsibilities
• Contribute to the planning, creative development and implementation of integrated marketing communications (primarily 1:1) to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
• Support day-to-day management of all elements through completion including creative development, campaign measurement and post program analysis
• Support the development of business rules for data management technology platforms
• Manage required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance..
• Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations.
• Contribute to integration across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
• Initiate ideas and actions on cross-functional teams
• Work with solid level of independence on new or unfamiliar projects
Job Qualifications
• Experience in developing and implementing creative communications across multiple formats
• Intermediate organization and project/program/time management skills
• Intermediate experience using Microsoft suite; advanced PowerPoint skills a plus
• Intermediate relationship, interpersonal and negotiation skills
• Intermediate presentation development and delivery skills
• Intermediate solutions skills; flexible in times of change
• Strong communication skills, both written and verbal; strong ability to write, copyedit and judge creative
• 3+ years of Marketing experience (preferably including Advertising/Marketing Agency experience)
• Bachelor’s degree required, advanced degree preferred: Marketing, Journalism or Communications concentration preferred
• Must be highly motivated and a passionate team player
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
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Allstate generally does not sponsor individuals for employment-based visas for this
position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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