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Retention Marketing Specialist
AAA Mid-Atlantic Inc
Wilmington, DE, United States
Job Details - this job has expired, please see similar jobs below
Do you have…
• A commitment to providing exceptional service?
• Professional expertise and a passion for what you do?
• A high level of integrity?
• An ability to work independently and collaboratively as a team member?
• Creative thinking and problem-solving skills?
• Dedication to developing your own skills and knowledge?
Our most successful associates demonstrate these qualities every day.
Key responsibilities include:
• Oversee production for all retention marketing efforts (direct mail, online, & telemarketing).
• Collaborate with internal marketing/support teams, as well as vendors, to produce cost-effective member retention communications, including membership renewal bills.
• Track, monitor, & analyze results for all marketing programs; use campaign results to continually improve results and achieve key retention objectives.
• Prepare internal communications for AAA personnel to prepare them to effectively handle member and vendor questions related to retention efforts/programs.
• Establish objectives for member retention initiatives, including test offers, financial assumptions, creative, and list selection plans.
• Ensure marketing campaigns are executed on a timely basis and are within the planned budget.
• Execute strategies for achieving incremental renewal growth across all membership types.
• Work closely with Member Retention management team to create an annual retention marketing plan/budget; track actual results to forecast and make recommendations for improvement.
• Collaborate with third party retention telemarketing vendors to maximize performance and achieve renewal goals; regularly monitor quality of outbound telemarketing units.
• Work closely with Corporate Marketing and Consumer and Market Research to continually improve all renewal communications to drive renewal rate improvement and deliver a consistent brand image.
Minimum Requirements:
• Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field (preferably in Retention or Loyalty Marketing), or the equivalent combination of education and experience.
• A clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance's ability to achieve its objectives
• Knowledge and application of project management principles; effective in setting priorities, applying resources and meeting deadlines.
• Leadership skills and will be able to effectively motivate cross-functional teams to meet desired objectives and produce results.
• Proven ability to drive change through the effective development and selling of concepts and proposals to all levels including senior management.
• Ability to effectively work independently on all assignments and projects with minimal supervision.
• Solid understanding of budgeting, forecasting and expense management principles.
• Excellent skills in analyzing financial information, forecasting trends, ROI analysis, etc.
• Working knowledge of various Microsoft applications including Word, Excel, PowerPoint, Outlook and Access.
Why Join Us?
AAA is a great place to work. We provide a stable working environment with challenging and exciting career opportunities. To the qualified candidate, we offer:
• A competitive salary of $50,800-$63,500/annually
• Annual Bonus Eligibility
• Comprehensive benefit package including, but not limited to: 3+ weeks of Paid Time Off during the first year, 401(k) plan with a company match up to 7%, Health & Life Insurance, Tuition Reimbursement, and a complimentary AAA Premier Membership.
Applicants have rights under Federal Employment Laws:
The Equal Employment Opportunity (EEO)
The Employee Polygraph Protection Act (EPPA)
The Family and Medical Leave Act (FMLA)