This job has expired, please see additional jobs below
Manager
Prudential Securities
Hartford, CT, United States
Job Details - this job has expired, please see similar jobs below
Description
At Prudential Retirement, we put people at the center of everything we do and are passionate about making long-term financial security a reality for millions of individuals. We are dedicated to helping our clients meet their goals and overcome challenges through innovative solutions designed to improve financial wellness for organizations and their employees.
The Institutional & Intermediary Engagement Marketing Manager will be responsible for the management and execution of plan sponsor and intermediary engagement marketing activities for the Full-Service business within Prudential Retirement. The ideal candidate will be a seasoned B2B marketer who seeks to deeply understand the specific needs and behaviors of retirement plan sponsors, advisors and consultants, using innovative methods to drive engagement and loyalty. The successful candidate will have an analytical mindset, utilizing data, metrics and results to inform and execute strategies.
This individual will also be involved in developing and driving an integrated strategic marketing plan that supports business objectives around growth, retention and profitability. The individual will work closely with constituents across the business (Sales, Client teams, Product, Customer Experience, Research and Finance), corporate partners (Customer Office, Brand Marketing) and other division marketing leads to ensure alignment with the brand and foster partnership around cross business/division initiatives.
Major Responsibilities
The Institutional Engagement Marketing Manager plays a key role within an organization structured to partner with the full service business to drive growth, engagement and retention. This individual will be accountable for delivering integrated and innovative engagement strategies through scalable, high impact solutions that create better customer relationships, build trust and differentiate Prudential Retirement in the market place.
• Partner with members of the Full-Service Marketing Strategy team to:
◦ Develop high impact and outcomes-focused marketing strategies and execution plans that reinforce the brand and value proposition, drive growth, engagement, retention and loyalty among plan sponsors and intermediaries.
◦ Reduce cost and complexity through marketing efficiency, creating strategies that are repeatable and scalable.
◦ Think outside the box, identifying technologies and solutions to drive better outcomes.
◦ Place deep institutional and intermediary insights at the center of all marketing plans.
◦ Adhere to budgeted allocations, advising on making trade-offs and choices to drive high impact solutions using the best methods possible.
◦ Connect all marketing activities using an "end-to-end" to build a better experience.
◦ Maximize impact of external and internal communications
Qualifications
The ideal candidate will have strong strategic marketing experience with a proven track record of driving engagement through market differentiation. Other relevant qualifications are:
• 5-7 years of experience in the Financial Services Industry (intermediary and plan sponsor engagement experience preferred)
• Bachelor's degree required
• Solid understanding of the Retirement industry
• Experience working with external agencies
• Experience with B2B and B2C marketing
• Experience with digital marketing and new marketing trends
• Proven analytical skills enabling the individual to collaborate with others to identify potential solutions and to think objectively
• Strong project management skills, with high attention to detail
• Exceptional verbal and written communication skills—good marketing story teller