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Senior Field Marketing Specialist / Manager
DH Corporation
New York, NY, United States
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This role is a key interface to the sales and customer facing organization. In your role as a Field Marketing Specialist/Manager, your primary objective will be to generate qualified leads in line with the Finastra business plan. The remit of your role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan and building campaign programs. This includes managing the regional partner marketing channels.
Responsibilities & Deliverables:
• Develop and manage an annual marketing plan to meet the specific regional goals and market opportunity, in collaboration with the Regional Marketing Head, the GM and other senior stakeholders.
• Work closely with the sales and solution marketing teams to implement Finastra Go To Market campaigns and plans based on the needs of targeted buyers across relevant banking and finance segments.
• In collaboration with the regional partner sales manager, define and execute joint demand generation programs that support the local and regional partner channels while aligning with the Americas marketing plan.
• Drive focused account marketing programs to increase the share of wallet within our major accounts and accelerate upsell and cross-sell opportunities.
• Execute region-specific marketing programs that will ultimately drive demand and aggressively build the sales pipeline.
• Build an appropriate mix of integrated campaign tactics, including events, roundtables, email, webinars, telemarketing, social media, ABM, etc, to deliver the regional campaign goals within the budget allocation.
• Own/collaborate on, the delivery of the company flagship event “Finastra Universe”
• Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales
• Work with the PR and AR team to position Finastra favorably to key press and analysts contacts
Required Experience:
• Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement).
• Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital, social media, etc.
• Hands-on experience and proficiency with marketing automation platforms (Marketo, Eloqua or the like), and Salesforce is required.
• Experience within B2B Software and/or Financial Services technologies (FinTech) is perferred.
• Technology-savvy, with keen interest in emerging technologies and ‘all things digital’, including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes.
• Account Based Marketing experience a plus.
• Bachelor’s degree in Marketing, Business or Communications required.
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The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.