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Web Content and Development Manager
Freddie Mac
New York, NY, United States
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Position Overview
The Marketing & Communications Division of the Single-Family Sales and Relationship Management organization is seeking a proactive, results-oriented Social Media Manager to be part of the Single-Family Digital Marketing team. This individual will manage the social media team, maintain all social media accounts, and be responsible for relationships with agencies and/or service providers. S/he will combine creativity and analysis to deliver innovative and effective marketing strategies.
The Social Media Manager is responsible for the strategic oversight and implementation of digital content, while ensuring all material reflects the mission and priorities of the company. S/he will confidently meet hard deadlines while engaging thoughtfully with new opportunities. An active collaborator with an entrepreneurial spirit, this individual will drive a new vision for how social media can support digital marketing objectives.
Day-to-day responsibilities will include:
•Establish best practices, tools, and technologies to manage digital marketing workflows
•Review and approve all social media content prior to going live
•Create, curate, and manage new content
•Manage the Social Media Specialist(s)
•Develop and document content strategy and calendar
•Manage fiduciary responsibilities including budget and ROI reporting
•Ensuring all social media KPI’s are met or exceeded
•Facilitate content meetings and brainstorms
•Hold meetings and lead presentations when representing the Social Media team
•Present recommendations based on qualitative and qualitative data insights
Qualifications
•7+ years’ experience driving successful social strategies, 3+ at a senior level
•Bachelor’s degree in Business, Marketing, Communications, or related field
•Demonstrated experience directing multiple digital campaigns simultaneously
•Exceptional business acumen & understanding of digital marketing performance metrics.
•Genuine interest in connecting with key stakeholders towards Freddie Mac’s missions
•Able to work independently and as a team leader
•Experience in agency and/or vendor relationship management
•Demonstrated reporting experience
•Understanding of SEO practices
•Maintains excellent writing and language skills
•Exceptional organizational skills
Preferred Skills
•Experience in the primary or secondary mortgage market
•Understanding and appreciation of current and emerging issues in the mortgage and real estate industries
•Front-end web development skills
•Experience with user experience research and design
•Graphic design of website content
•Prior Salesforce and/or Eloqua experience a plus
Closing Statement
Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others. Freddie Mac is an equal opportunity and top diversity employer. EOE, M/F/D/V.