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Web Content and Development Manager
Freddie Mac
New York, NY, United States
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Position Overview
The Digital Insights and Analytics Manager leads and manages the execution of marketing analysis (e.g., website, email campaigns, social engagement campaigns, advertising, lead nurturing campaigns, event participation) and deliver actionable insights to the marketing team, communications, sales teams and senior management. This person is a critical thinker, analytical and a reporting expert. This role is responsible for spotting trends and measuring ROI on marketing activities.
Responsibilities
•Oversee the development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
•Work closely with internal stakeholders to track, monitor, and optimize campaigns to maximize performance.
•Work cross functionally to complete campaign analyses and identify actionable insights to improve effectiveness. Investigate and conduct deep dives into data across marketing channels (email, web, social, digital advertising, events, etc.) to understand customer engagements and analyze user behaviors throughout the customer journey.
•Responsible for not only leveraging best practices in documenting, analyzing, and optimizing marketing campaign processes (web, social and email), but also take new perspectives to improve efficiencies and identify new opportunities.
•Measure the effectiveness of ongoing digital marketing initiatives, while making recommendations to enhance brand engagement and drive conversions, including organic traffic via SEO and social media content, and direct traffic to the corporate website through retargeting, SEM, ad network display, social media promoted and sponsored content, etc.
•Oversee email database, including the connection between the CRM and Email Automation Platform, monitoring unsubscribes and bounces, developing queries and recommending additional targeting opportunities, etc. Increase effectiveness and efficiency of marketing team’s relationship with other core teams
Qualifications
•Bachelor's Degree in applied science, statistics, or economics. MBA preferred with a focus on marketing or quantitative analytical fields.
•10+ years data analytics experience, with 3+ years of managerial experience.
•Experience with integrated CRM and marketing technology such as Sales Force, Microstrategy, and Eloqua and the ability to query data between systems and measure the impact across multiple systems, touchpoints and outputs.
•Experience in marketing strategy and familiarity with email marketing, web behavior, analyzing the customer journey
•Must have the ability to work within site analytic platforms and business intelligence tools such as Google Analytics, IBM Watson Customer Experience and Digital Analytics, Tableau and data visualization tools, Hootsuite and others.
•Ability effectively present reports to management for use in decision making and strategic planning.
•Ability to form conclusions from ongoing marketing initiatives, as well as recommend additional engagement opportunities from data analysis is critical.
•Strong communication/problem-resolution skills.
Closing Statement
Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others. Freddie Mac is an equal opportunity and top diversity employer. EOE, M/F/D/V.