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Digital Analyst
Synovus
Columbus, GA, United States
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Minimum Requirements
¦ Minimum Education: Bachelor's degree in Marketing, Business Administration or a related field.
¦ Minimum Experience: Five years of related market research and competitive intelligence experience on the client side and/or supplier side, including three years of financial analysis and developing reporting processes OR an equivalent combination of education and experience.
¦ Required Knowledge, Skills, & Abilities:
• Proficiency using Microsoft Office software suite, including advanced proficiency using Excel and PowerPoint.
Job Description
Job Summary:
Supports customer and market intelligence needs and provides insight into the competitive environment and customer behavior within and across E- Channels. Conducts research and analysis to aid the organization in understanding trends and ongoing volume/adoption. Conducts predictive analysis on topics such as satisfaction, new product launch/positioning, and adoption testing. Presents to various groups across the organization, including senior management.
Job Duties and Responsibilities:
¦ Identifies trends in the banking and financial services industry that could impact the organization's success, and where appropriate, socializes this information to relevant parties.
¦ Manages competitive intelligence research for the bank overall and assist lines of business when needed to augment their own competitive intelligence research for respective product areas.
¦ Conducts financial analysis and business case performance tracking. Conducts customer behavior analysis by segment. Performs ad hoc analysis and actual versus business case research. Develops financial and operational efficiency models to enable managerial decision making.
¦ Develops scorecards, dashboards and complex reports for EChannel to measure volume, adoption, customer behavior and the customer journey across the organization. Provides daily, weekly and monthly analysis and reporting and executive management reporting. Presents findings and recommendations to various groups across the organization, including senior management.
¦ Uses database query tools to extract data from the Enterprise Data Warehouse. Ensures data integrity and accuracy in all reporting and analyses. Works with disparate data sources to develop MIS solutions.
¦ Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
¦ Performs other related duties as required.
The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Synovus is an Equal Opportunity Employer supporting diversity in the workplace. M/F/D/V/AA