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Marketing Partner
Citizens Bank
Dedham, MA, United States
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Description
The Ecommerce Marketing Partner is responsible for developing a differentiated, world class, digital shopping and sales experience. This position is responsible for the strategy and execution of driving transformation and innovation in our digital shopping and sales processes to support our aggressive digital sales plan.
Primary responsibilities include:
·Creating and optimizing the digital shopping and application experience
·Researching, analyzing and executing strategies and tactics to increase online application start and completion rates, driving customer cross sell and customer acquisition
·Performing competitive analysis, monitoring competitive activity and reacting to online trends
·Creating and maintaining digital sales strategy roadmap and forecast
·Analyzing and reporting on digital sales plans/forecasts
·Leading large projects designed to provide an optimal digital sales experience, leveraging digital best practices
·Partnering with a number of internal groups to drive digital demand and sales while maintaining a seamless transition across all digital experiences
·Monitoring and managing risk associated with online application processes and procedures
·Utilizing market knowledge and trends to inform design and strategy
·Executing on deliverables
·Deliver on tactical day to day requests
Qualifications
Required Skills/Experience:
·7-10 years experience in eCommerce and/or Digital Sales and Marketing
·Strong leadership and relationship building skills
·Demonstrated thought leadership in the digital space
·Web analytics, user experience and optimization experience
·Ability to effectively solve problems, present solutions and resolve conflicts
·Strong interpersonal, verbal and written communication skills
·Creative, analytical and takes initiative, along with a strong attention to detail
·Ability to work on competing priorities in a fast paced environment with competing priorities
·Preferred Skills/Experience:
oExperience with annual sales planning, forecasting, and competitive benchmarking
oExperience creating, analyzing and delivering sales funnel performance reports
oStrong prioritization skills and ability to quickly re-prioritize in a dynamic environment
oFamiliarity with Agile methodology
·Education:
oBachelor's Degree required
Hours & Work Schedule
Hours per Week: 40
Work Schedule: Monday - Friday, 8:30am - 5:00pm
Why Work with Us
At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment and Opportunity Employer/Disabled/Veteran
It is the policy of Citizens Bank and Citizens Securities, Inc. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
Equal Opportunity & Affirmative Action Employer Disabled/Veteran
Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.