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Digital Marketing Specialist
Zurich Insurance Group
Woodland Hills, CA, United States
Job Details - this job has expired, please see similar jobs below
Description
We are Farmers!
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today!
Job Summary
The Digital Marketing Specialist role will be responsible for implementation of technical search engine optimization and email marketing operations. The ideal candidate will have high technical aptitude with enterprise marketing software within both specialties, and be able to work with employees at all levels. This position will collaborate with cross-functional teams throughout the enterprise to drive key initiatives for both the acquisition and CRM teams.
Essential Job Functions
Technical Backend SEO
• Identify technical SEO issues, recommend detailed solutions to improve search visibility of our site, and provide technical SEO guidance and expertise during development of new site elements and site migrations.
Technical Frontend SEO
• Monitor site page speed, load time, overall mobile usability, and any broken links and redirects.
SEO Analytics and Insights
• Collaborate in website audits to identify overarching technical issues and utilize Google Analytics and Search Console to extract and analyze SEO trends.
Email Marketing Operations
• Support email program operations, design and consistent branding, coding, testing, scheduling, execution, reporting, and analysis.
Education Requirements
Bachelors degree in business, marketing, or similar field, or equivalent combination of education and experience.
Experience Requirements
• 3+ years technical SEO experience required, with 1+ years email marketing experience preferred.
• Understanding of technical SEO principles, ranking factors, and search engine algorithm updates.
• Ability to support all aspects of email program such as design, coding, testing, scheduling, execution, reporting and analysis.
• Strong knowledge of HTML required, knowledge of JavaScript, CSS, and SQL preferred.
• Familiarity with SEO tools, preferably Moz Pro, Searchlight or Screaming Frog.
• Familiarity with email service providers; preferably Exact Target or Salesforce Marketing Cloud.
• Experience with website analytics tools such as Google Analytics and Search Console.
• Excellent written and oral communication skills.
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.