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Senior Marketing Strategy Associate
NYLIFE Securities, Inc.
Tampa, FL, United States
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New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life’s surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.
Direct Mail is the major channel of NYL Marketing which has consistently proven to deliver successful results. We are looking for a self-motivated, energetic professional to deliver campaign strategy and execution, leverage big data and analytical and business judgement skills to drive key channel strategies and enhance customer experience that ultimately impact the company bottom line. This is a unique opportunity to be a part of a small team doing big things.
• Manage execution of Member Direct Mail campaigns throughout all stages: create and communicate Mail Plans, develop List Pull and Data Processing instructions to Acxiom, query the database, audit and sign off on final counts, source code the Mail File, etc.
• Partner with Sr. Leadership to drive streamlined execution solutions that improve Direct Mail's ability to operate efficiently and innovate continuously.
• Leverage big data to derive insights, identify opportunities, develop criteria and set up creative, contact, segmentation, expansion, and personalization strategies.
• Use analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results across multiple segments and products in a dynamic interactive setting.
• Assist with planning process. Support forecast and variance reconciliation efforts.
• Collaborate closely with internal and external Partners to ensure alignment on channel's innovative strategy and high execution quality.
Requirements:
• Bachelor’s Degree in a quantitative field.
• 3 + years of Marketing and/or Business Analytics experience in a corporate setting.
• Strong Microsoft Office and database/query applications knowledge (SQL & Tableau preferred).
• Ability to drive data strategy, execute and monitor Direct Mail campaigns across multiple segments and products.
• Proficiancy with database querying, analyzing data, summarizing results, and making actionable recommendations to support strategic goals.
• Experience working with relational databases and perform custom data extracts.
• Ability to partner with Production, Creative, Product Strategy and Compliance to understand and overcome challenges and deliver strategic solutions.
• Demonstrated experience exploring and proposing new marketing strategy, technology, tools innovations to improve business outcomes.
• Required to work in a matrix organization to achieve results.
• Independence leading the strategy rollout across multiple internal and external partners.
• Ability to take ownership of outcomes whether they are developed in house or outsourced.
• Critical thinking and an "outside the box" approach to solve complex and time sensitive business problems and derive cost efficient solutions.
• Capable of handling multiple concurring priorities with minimal guidance.
• Experience in identifying/alerting leadership of any pending problems that may impact ability to effectively and accurately execute marketing strategy plans.
• Capable of "thinking on the fly" and propose effective campaign execution solutions to Acxiom.
• Experience participating and providing strategy performance updates in the different level business review forums.
• Ability to interact with NYLD leadership and external vendors.
• Aptitiude in explaining in simple terms complex strategic solutions and recommendations across all Organizational levels.
SF:LI-KH1
SF:EF-KH1
EOE M/F/D/V
*Based on revenue as reported by “Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 17, 2016. See http://fortune.com/fortune500/ for methodology.
**Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company’s long-term financial strength and stability and is presented on a consolidated basis of the company.
1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.
2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.