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Corporate Vice President of Client Loyalty Strategy and Planning
NYLIFE Securities, Inc.
New York, NY, United States
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New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life’s surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.
Your Impact
New York Life's newly established Marketing team is seeking a highly qualified and experienced individual to help drive the newly developed Client Loyalty group based in New York, NY. This team is on the forefront of the next stage of New York Life’s evolution to a digital, consumer-centric organization – to empower our customers with the financial security to Be Good at Life. This is a unique opportunity to play a key role in driving the strategy and execution for a newly created client marketing program.
How you will fulfill your potential:
• Strategy: the Corporate Vice President of Client Marketing Strategy & Planning will lead the strategy to support New York Life’s clients at every stage of their journey including onboarding, relationship deepening, claims/benefits and retention. Key objectives include the creation of connected client experiences, reduction of attrition, expansion of relationship depth through various programs, and positioning of NYL with beneficiaries and other constituents.
• Collaboration: This role will partner with various stakeholders in the organization to build innovative solutions that directly impact business outcomes and customer experience. These partnerships will look to maximize the value of marketing touchpoints and execute client and marketing on demand campaigns. As a result, the role is highly collaborative and must partner with both internal business and technology teams, as well as external agency and vendor partners.
Responsibilities and Qualifications:
The role responsibilities include:
• Help create and drive the Client Loyalty strategy in partnership with the Marketing, Sales, Service, and Product teams at New York Life
• Immersion in the needs, preferences and behaviors of our clients, including analyzing large amounts of data, drawing initial hypotheses, and summarizing key findings
• Own internal models and developing complete and insightful recommendations within the prioritized domains
• Support the team in developing presentation to senior management
• Help set strategic priorities to the organization, as well as prioritizing areas of investment (e.g., marketing, product, service) with supporting business cases demonstrating potential impact on business goals
• Manage own deadlines / timeframes, and proactively escalating issues as needed
• Partner closely with Prospect & Digital marketing, agency, and service teams
• Play a pivotal role in transitioning the company into a digital and consumer-centric organization
Basic Qualifications:
• Bachelor's Degree required, MBA preferred
• 10 to 12 years of experience in a similar strategic role
• Strategic thinker and analytical mind who is comfortable executing on various high-visibility priorities
• Proven leader with a track record of managing various teams and collaborating in a matrixed organizational structure
• Requires experience managing communications across teams
• Strong analytical/modeling and organizational skills
Preferred Qualifications:
• MBA
• Experience driving client marketing programs focused on retention and relationship deepening
• Experience working in financial services industry
Role is based at the NYL Home Office at 51 Madison Avenue, New York, N.Y. 10010
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EOE M/F/D/V
*Based on revenue as reported by “Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 17, 2016. See http://fortune.com/fortune500/ for methodology.
**Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company’s long-term financial strength and stability and is presented on a consolidated basis of the company.
1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.
2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.