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Senior Marketing Manager
Experian
Costa Mesa, CA, United States
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Description
Experian is the power behind the data. As the leading holder of consumer and business credit data, we’re transforming data into solutions that advance industries, move companies forward and improve the lives of millions of consumers around the world. In 2016, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
Position Summary:
We are currently seeking an energetic marketing professional with a unique blend of marketing communications, product marketing and service-centric experience to develop and implement marketing and communications strategies and programs for B2B clients in the financial services industry. A team player, who can bring new ideas, develop value propositions, manage multifaceted campaigns, develop content and communications, and enable our sales teams. An exceptional multi-tasker that drives flawless and speedy execution – and works well across multiple teams: Sales, product management, demand/web operations. A self-starter who goes the extra mile to get things done right.
This marketing position will focus on launching innovative new products positioning us as leading technology innovators in the market.
Do you have experience in marketing communications or product management within the B2B or consumer space? Do you know someone with those great Integrated Marketing skills looking to make a change to a dynamic company that empowers consumers in credit related decisions with cutting edge technology and products? If you are a self-starter who goes the extra mile to get things done right, then this may be the position for you.
Responsibilities include:
• Inform go to market strategy and product development based on market insights
• Define value proposition and messaging for targeted segments
• Drive marketing execution of brand, digital marketing, webinars, events, partner and PR strategies
• Power sales success with collaborative sales enablement
• Build a strong brand and create compelling content and messages for thought leadership
Qualifications:
• 10+ years in marketing roles in financial, start ups or technology services
• Past experience with product marketing, communications and PR.
• Effective writing and presenting copy and content for multiple channels – media, websites, SEM, email, direct, product sheets, social, whitepapers.
• Strong project management, organizational and multi-tasking skills.
• Excellent PC skills in Word, Excel and PowerPoint.
• Knowledge of sharepoint, Salesforce, Eloqua, Omniture preferred
• Undergraduate degree, MBA a plus
• Resourceful creative thinker with strong relationship skills
• Position is located in Costa Mesa, CA