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Corporate Communications Director
First Horizon National Corporation
Memphis, TN, United States
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Description
RESPONSIBILITIES:
• Works with the Chief Communications Officer to evolve and promote the corporate narrative working with key stakeholders across the organization
• Develops and execute the corporate communications plan with a heavy focus on Public Relations initiatives to drive corporate reputation
• Develops appropriate Corporate Social Responsibility goals and metrics and process for measuring the company performance with respect to corporate citizenship. Designs and executes on partnerships that address issues of strategic alignment and importance. Collaborate with corporate and non-profit partners. Aligns internal resources. Monitor and report on progress.
• Drives awareness for First Horizon National Corporation via proactive story placement in media outlets. Identifies key milestones and other news making opportunities and determines strategies to elevate them
• Oversees executive thought leadership campaigns including placing executive profiles, bylines and high-level speaker placements
• Leads media strategy around quarterly earnings and financial announcements
• Develops strong and trusted relationships with members of the senior leadership team and act as counsel for PR related manners
• Prepares key spokespeople for media interviews and speaking opportunities
• Steers company's news agenda and calendar, working with other members of Communications team
• Produces key messages, press releases, one pagers, presentations/keynotes, Q&As, case studies, thought leadership pieces, bylined articles, executive briefing materials, and other communications
• Collaborates closely with other members of the Communications team for a highly collaborative and effective corporate PR plan
• Acts as an effective company spokesperson with press as needed
• Implements crisis communications plan and guide external communications around unplanned issues affecting the company
• Advises the leadership on best practices with respect to corporate citizenship. Understands the strategies, policies and programs of other companies. Stays informed of current trends and results of new approaches to social impact
Requirements
JOB REQUIREMENTS:
• 10-15 years of Public Relations experience (ideally a combination in-house and PR firm)
• Strong roster of relationships with the business and financial media
• Experience working at a public company is required
• Ability to foster strong relationships with key executives and act as counsel in corporate PR matters
• Passion for social media platforms
• Familiarity with PESO model
• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
• Outstanding oral and written communication and editing skills with a proven talent for storytelling and shaping perception
• Good judgment and calm composure particularly in high pressure times
• Trustworthy and able to keep highly sensitive information confidential
• Able to independently structure and manage workflow and priorities
• Crisis communications experience
• Proven track record of creative programs executed to meet business objectives
• Experience advising corporate leaders
• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or other related fields
• Master’s degree preferred (but not required)