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Content Management Specialist
The Travelers Companies
Hartford, CT, United States
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Primary Job Duties & Responsibilities
Campaign Execution: Assists marketing partner(s) in producing components of integrated market campaigns in support of business unit and cross business unit initiatives. Assists with the writing/editing of content to help make it customer-centric, digestible and engaging. Completes marketing related requests, tasks and activities based on the business objectives as directed. Assists with the ongoing maintenance and updating of campaign content and tactics. Supports the execution of traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures, and digital marketing tactics such as video, social media and web. Supports the tracking of campaign results by contributing to development of ROI reporting. Learns how each marketing campaign ties back to the marketing and business strategies for the campaign. Performs basic research relative to marketing campaigns. Assists with the ongoing maintenance/refresh of campaign content and tactics. Assists with agency and industry events by executing marketing components. Learns established processes, approvals and best practices. Collaboration: Supports and assists manager and marketing partners to understand priorities and objectives. Project Management: Supports small sized projects and campaigns. Other duties as assigned.
Company Information
Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.
Job Summary
Under close supervision and in conjunction with marketing partner(s), the Marketing Specialist assists with the creation and execution of integrated marketing campaigns in support of marketing strategies aligned to specific business needs. This position does not manage others.
Minimum Qualifications
High school diploma required. Minimum of 1 year of work experience required.
Education, Work Experience & Knowledge
Basic written and verbal communications skills are required. Basic organizational and time management skills are required. Basic understanding of marketing concepts is required. Ability to learn all facets of owned and earned paid tactics is required. Interest and ability to learn multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management and website management is required. Bachelor's degree in marketing or related field or equivalent experience preferred. 1-2 years of experience in the marketing or communication field preferred. Basic knowledge of Property & Casualty insurance is preferred.
Physical Requirements
Operates standard office equipment (Frequently) Sitting (can stand at will) (Frequently) Use of Keyboards, Sporadic 10-Key (Frequently)
Equal Employment Opportunity Statement
Travelers is an equal opportunity employer.