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Marketing Manager
NYLIFE Securities, Inc.
New York, NY, United States
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New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life’s surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.
This position plays a key role on the Client and Agent Marketing team. In a campaign management capacity, this individual leads the campaign strategy and program develeopment for all multicutural agent marketing initiatives.
Job description:
• Manage planning, development and implementation of consumer campaigns focusing on multicultural markets including but not limited to African American, Latino, Asian, Women and LGBT.
• Identify multicultural marketing opportunities with research insights and field input.
• Develop cross cultural strategies and best practices enabling marketing programs that support sales practice.
• Collaborate with internal and external partners on content development including marketing messages, digital and video content, collateral material, and other marketing deliverables.
• Manage budget and production vendors.
Qualifications:
• Bachelor’s degree required and MBA a plus
• 5+ years of experience
• Financial Services or Insurance industry experience a plus
• Excellent writing and oral communications sills
• Strong MS Word, Excel and PowerPoint skills
• Ability to think creatively and strategically
• Must be a strong team-player and enjoy working collaboratively
• Spanish proficiency a plus
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EOE M/F/D/V
*Based on revenue as reported by “Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 17, 2016. See http://fortune.com/fortune500/ for methodology.
**Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company’s long-term financial strength and stability and is presented on a consolidated basis of the company.
1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.
2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.