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Market Research Manager
Ally
Charlotte, NC, United States
Job Details - this job has expired, please see similar jobs below
Ally Requisition #
18-5437
Job Description
Position Description
The Market Research Manager works with the Director of Research to manage custom and syndicated research to support market segmentation and intelligence. The role will work directly with external vendors and internal business partners to understand and provide actionable recommendations to support the needs of the business. This will include both using syndicated research and conducting end-to-end consumer research as needed. This position has a high degree of independence and leadership, responsible for communicating directly with business partners, selecting the appropriate research methodology, designing and managing research projects, working with vendors to execute research, and creating and presenting reports to business partners and executives. This position will work closely with the Research team and Marketing team to integrate all research results into the broader story of how Ally is performing overall and where there is further opportunity for Ally.
Job Responsibilities
• Manage custom and syndicated research on a day-to-day basis, including working with internal and external partners to understand and communicate available content
• Collaborate with internal business partners to understand business goals, uncover knowledge gaps, and identify opportunities where syndicated or custom research can provide actionable insights for the business
• Manage end-to-end survey custom research, including:
◦ Design qualitative and quantitative research plans
◦ Manage questionnaire design and testing, sample selection, data collection/fieldwork, analysis and reporting
◦ Recommend research design, develop research plans, and execute research projects, leveraging vendor relationships along with primary, secondary, and syndicated data sources
◦ Manage and/or execute higher level statistical analysis, including Drivers, Conjoint, Discreet Choice, MaxDiff, TURF, and Segmentation
◦ Report and present research findings that relate to business issues and provide actionable business recommendations
• Provide proactive insights and reporting based on consumer and market trends, leveraging existing custom and syndicated research studies and market information
• Manage strong, professional vendor relationships for primary and syndicated research and market intelligence
Qualifications
• BA / BS in market research, business, statistics, communications or social sciences
• 7 years experience, with a minimum of 5+ years of market research experience, including designing and analyzing a range of qualitative and quantitative research, questionnaire/discussion guide design, data analysis, report design and creation
• Excellent written/verbal communication -- Communicates non-technical and technical information in a clear, concise, and persuasive manner.
• Strong presentation skills -- Comfortable presenting and explaining ideas to others in both formal and informal settings. Able to adjust to the needs and preferences of the audience.
• Storytelling -- Able to pull out a storyline from data, not just report numbers. Able to summarize key takeaways with implications for the business for executive level consumption.
• Data Analysis -- Expertise with reading and interpreting data through data tables, cross-tabulations, etc.
• Advanced Analytics -- Able to interpret and explain results from Drivers, Conjoint, Discreet Choice, MaxDiff, TURF, Segmentation, etc.
• Expertise with PowerPoint and Excel
• Proactive -- Takes initiative and shows a strong drive to follow through and complete what was started.
• Planning and Organizing -- Is able to plan and organize job tasks and resources. Sets priorities to make sure work is finished on time or on budget.
• Flexibility -- Able to handle and prioritize multiple projects simultaneously; effective at working cross functionally in a large, matrix organization
Ally Overview
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function
The Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance.
Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including:
• Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions
• Comprehensive wellness program with financial incentives designed to help you achieve your best health
• Flexible health insurance options including dental and vision
• Pre-tax Health Savings Account with generous employer contributions
• Pre-tax dependent care and commuter benefits
• Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.