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Associate Manager, Participant Engagement
Prudential Securities
Roseland, NJ, United States
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Description
At Prudential Group Insurance, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our teams are constantly solving problems and creating innovative solutions that put individuals at the center and help improve organizational and individual financial wellness.
The Associate Manager, Participant Engagement will be responsible for the project management and execution of participant engagement marketing activities for existing and new product solutions and capabilities. The candidate will work closely with the Client, Distribution, Implementation, Customer Office and the internal marketing team to develop and implement the engagement plan to drive desired outcomes for our clients.
Major Responsibilities include:
Responsible for managing and executing marketing and participant engagement campaigns across existing and new product solutions and cross business initiatives. Partners with the customer and distribution to implement the engagement plan to meet the desired goals and participation
Responsible for project planning and executing the integrated marketing plan impacting deliverables focused on producers and employers.
Execute and oversee all aspects of marketing campaigns including creative brief and material development, compliance submissions and fulfillment.
Develop learning agendas and continuous improvement models for all activities.
Partner with internal business partners, marketing team and cross business teams to drive efficiencies across a large volume of campaigns and projects
Qualifications
5-7 years of experience in the Financial Services Industry (Group Insurance experience is a plus)
Bachelor's degree required
Experience with B2B and B2C marketing
Experience with digital marketing and new marketing trends
Strong project management and planning skills, with high attention to detail and the ability to prioritize and manage multiple priorities
Exceptional verbal and written communication skills
Ability to quickly develop a deep knowledge of the company, industry, products and services
Ability to work independently to achieve objectives, seeking manager's input as needed