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Marketing Communications Director
Zions Bancorporation
Denver, CO, United States
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Description
Vectra Bank Colorado is growing and is looking to expand their Marketing and Communications team. We are excited to offer an opportunity as a Marketing Communications Directorto an experienced candidate.
What are we looking for?
This position is responsible for:
• Leads the planning, execution and delivery for marketing, communications, brand management, product development, public relations, and service quality
• Supervises team of full-time employees
• Develops and monitors department budget. Serves on corporate Executive Committee, Asset & Liability Committee, Product & Pricing Committee (chair), Contributions Committee, and affiliate-wide committees for holding company
• Drive revenue through targeted and comprehensive branding and advertising campaigns that include innovative direct mail, radio, magazine, journal and newspaper print ads, POP/collateral materials, email marketing, online/web-based strategies, customer events, sponsorships, and public/media relations components
• Develop consumer and business loan and deposit products
• Monitor and recommend pricing or promotional efforts to maintain competitive edge in marketplace
• Manages the marketing/communications staff
Qualifications
Who should apply?
We want someone who has:
• A four year degree is strongly preferred in Marketing Finance or Business; high school diploma or G.E.D. is required
• Ten years of marketing/sales experience and proven ability (preferably in the banking arena) required
• A demonstrated ability to develop and maintain major banking relationships is essential, as is a solid knowledge of bank products and services
• Broad application of principles, theories, and concepts in applicable discipline, plus extensive knowledge of other related fields
• Extensive knowledge of direct marketing, marketing management, agency supervision, marketing principles and practices, analysis, modeling and reporting
• Must have excellent communication, customer service, problem solving, technical and computer skills
We need someone who is proactive, who has a great attitude, who is confident and wants to work with professional people/ inspiring them to achieve the department initiatives.