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Digital Marketing Analyst - Web Analytics
Sentry Insurance
Stevens Point, WI, United States
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Overview
Sentry is expanding our Digital Marketing team! If you have a passion for all aspects of Digital Marketing – this is an exciting opportunity to help build a growing area within a Fortune 1000 business. In this role, you will collaborate with the Marketing team to deliver effective Digital Marketing programs to support the integrated marketing plans for Sentry’s business groups, while staying abreast to the latest trends and technologies.
What You'll Do
In this position, you will support our digital strategies by providing data analysis, insights, and reporting for marketing programs and campaigns. You will be responsible for establishing and reporting on key-performance indicators (KPIs) based upon each business units’ goals and objectives. You will accomplish these critical initiatives by:
• Collaborate with Marketing Team and key stakeholders to establish KPIs for each business unit
• Developing reports and dashboards to uncover insights and provide recommendations to key stakeholders
• Providing ad hoc reporting and data analysis as requested by Marketing Team and/or Business Units.
• Working on a cross-functional team to launch and optimize digital marketing projects based upon best practices and data analysis of past campaigns or initiatives.
• Working collaboratively with team members to create, implement, and measure marketing campaigns.
• Keeping up to date on web analytic best practices, trends and technologies.
What it Takes
• Bachelor’s Degree or equivalent work experience in mathematics, statistics, computer science, marketing, communications, advertising or related field is required.
• 0 – 2 plus years of web analytics and data visualization experience.
• Strong analytical skills to ensure clear analysis and sound data based decision-making.
• Experience with conversion rate optimization (CRO), landing page optimization and search engine optimization (SEO) techniques
• Proven experience with web analytics tools, such as Google Analytics.
• Knowledge and experience implementing web analytics best practices
• High level of proficiency in Excel, data manipulation, data reporting and visualization focused on business intelligence.
• Extreme attention to detail
• Effective presentation skills and the ability to communicate with various audiences.
• Strong written and oral communication skills.
What You'll Receive
Sentry's excellent benefits package is designed to meet today's most important needs. Benefits for full-time Sentry Insurance employees include:
• Competitive Compensation
• Group Medical, Dental, Vision and Life
• 401 (K) plan with a dollar-for-dollarmatch on your first eight percent
• Comprehensive paid training
• Generous Paid-Time Off Plan
• Pretax Dependent Care and Health Expense Reimbursement Accounts
How You’ll Apply
Sentry Insurance has an online employment application. In order to complete it, you need to apply for a specific position. We ask that you apply for one position at a time with us; so if you are interested in several positions, please determine the position in which you are most interested and apply for that position first. If you are not selected for your first choice, we invite you to apply for the next job in which you are interested.
If this is the first time you have applied for a position at Sentry, you will be asked to register. Returning applicants will only need to provide their email address and password.
About Sentry
Sentry Insurance is one of the largest and strongest mutual insurance companies in the United States, holding an A+ (superior) rating from A.M. Best. The company and its subsidiaries sell property and casualty insurance, life insurance, annuities and retirement programs for business and individuals throughout the country. Headquartered in Stevens Point, Wisconsin, Sentry employs more than 4,000 associates in 41 states. A complete list of underwriting companies can be found at www.sentry.com.
Equal Employment Opportunity
It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.