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Vice President Senior Communications Manager - Commercial Banking
HSBC
New York, NY, United States
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Description
Using insight from internal and external measurement, the role holder acts as a local representative of the Global Communications function, providing integrated communications advice and execution for the US with a focus on Commercial Banking - in support of HSBC’s strategy, purpose and values. The focus of the role will be to drive the CMB business reputation and positioning with an integrated communications strategy that is aligned to the US business and communications strategy. It should create a profile for CMB that attracts customers in our target segments and promotes business growth, cross-leveraging, and cross-selling of business products and services. By understanding the objectives and challenges of the CMB business, the role holder will lead the construction and placement (to both external and internal audiences) of a coherent story for HSBC in the US.
Responsibilities encompass the spectrum of communications activities including: building and projecting HSBC’s reputation, using insight to drive discussions and communications planning, and creating engaging content. The role holder reports to the Head of Communications, USA, working in close partnership with the rest of the US Communications teamthe global CMB communications team to execute global plans in-country.
Impact on the Business/Function
Building, protecting and promoting our reputation
• Build world-class relations with priority media targets.
• Utilise media relationships to deliver coverage for relevant Global campaigns and positioning for the global businesses that reinforces HSBC’s leadership on priority global themes, including CMB business growth, and cross-leveraging and cross-selling of business products and services with other Lines of Business.
• Ensure consistent messaging reflecting HSBC’s personality and purpose across print, broadcast, online and social media.
• Identify opportunities for cross-border and cross-business media activity in support of key trade/business corridors or collaboration efforts.
• Manage and mitigate arising issues, by building strong relationships with business stakeholders to ensure early warning and sharing of information.
• Use media measurement to inform and guide media activity.
• Strict adherence to the global Media Relations Governance Policy.
Using insight to drive discussions and communications planning
• Using insight from HSBC’s internal measurement (Snapshot, Exchange) develop and advise on employee communications that address strategic objectives and specific audiences.
• Deliver global employee campaigns locally, ensuring appropriate use of channels and language for the country audience.
• Support culture and business change that encourages behaviours that reflect our values, supports HSBC’s strategy.
• Utilise research and develop insights to provide communications counsel and help inform Country CMB ExCo debate, decision-making and strategy.
Creating engaging content
• Create compelling content on HSBC's strategy for employee channels.
• Source and publish diverse and compelling employee stories from Country, aligned to Global Business strategy and global priority themes.
• Generate op-ed and thought leadership positioning pieces and tailor globally developed op-eds for local Country use.
Customers / Stakeholders
• Work seamlessly within the Communications function matrix.
• Collaborate with the global Communications team and other key stakeholders.
• Draw on global content and expertise to deliver in-Country.
• Guide and steer the country CMB ExCo and leadership team.
• Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
• Generate relevant, timely messages to optimize commercial goals and manage reputational risk in-country
Leadership & Teamwork
• Lead, manage and develop communications professionals.
• Actively support, coach and develop communications talent across the function.
• Personally demonstrate a high standard of HSBC’s values.
Operational Effectiveness & Control
• Ensure adherence to all Communications set governance and policies.
• Comply with Group policies and procedures and maintain all required records.
• Own, support, collaborate on, track and analyse the delivery and impact of communications initiatives.
• Operate within employee communications and media relations governance frameworks.
Management of Risk
• The jobholder will ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation.
• This will be achieved by consistently displaying the behaviours that form part of the HSBC Values and culture and adhering to HSBC risk policies and procedures, including notification and escalation of any concerns and taking required action in relation to points raised by audit and/or external regulators.
• The jobholder is responsible for managing and mitigating operational risks in their day to day operations. In executing these responsibilities, the Group has adopted risk management and internal control structure referred to as the ‘Three Lines of Defence’. The jobholder should ensure they understand their position within the Three Lines of Defence, and act accordingly in line with operational risk policy, escalating in a timely manner where they are unsure of actions required.
• Through the implementation the Global AML, Sanctions and ABC Policies, supporting Guidance, and Line of Business Procedures the jobholder will make informed decisions in accordance with the core principles of HSBC's Financial Crime Risk Appetite.
• The following statement is only for roles with core responsibilities in Operational Risk Management (Risk Owner, Control Owner, Risk Steward, BRCM, and Operational Risk Function
• The jobholder has responsibility for overseeing and ensuring that Operational risks are managed in accordance with the Group Standards Manual, Risk FIM, & relevant guidelines & standards. The jobholder should comply with the detailed expectations and responsibilities for their core role in operational risk management through ensuring all actions take account of operational risks, and through using the Operational Risk Management Framework appropriately to manage those risks.
This will be achieved by:
• Continuously reassessing risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.
• Ensuring all actions take account of the likelihood of operational risk occurring, addressing areas of concern in conjunction with Risk and relevant line colleagues, and also by ensuring that actions resulting from points raised by internal or external audits, and external regulators, are correctly implemented in a timely fashion
Observation of Internal Controls
• The jobholder will adhere to, and be able to demonstrate adherence to, internal controls and will implement the Group compliance policy by adhering to all relevant processes/procedures.
• The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business has to comply. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.
Qualifications
• An experienced communications professional possessing the following: minimum 8-12 years progressive experience with a proven track record in managing and implementing both internal and external communications initiatives and plans
• Candidate will preferably have skills in both media relations, executive and employee communications
• Proven track record in developing, managing and implementing effective employee communication strategies.
• Proven track record in reputation management and successfully developing and implementing effective external communications strategies
• Proven experience of working with and advising senior management, influencing key internal and external stakeholders within a large, complex organization
• An experienced leader who can work collaboratively with peers
• Analytical, financially numerate and commercially aware
• Ability to understand business issues and devise communication solutions that deliver results, constructing fresh approaches where appropriate and making connections to other issues.
• Able to work within an ambiguous environment, prioritize and reconcile competing demands and resolve complex issues
• Focused, self-motivated and results-oriented
• Able to work collaboratively
• Authoritative, self-confident, credible
• Sense of humour and positive attitude
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